Company and market correlates of marketing orientation development: an empirical investigation

George Avlonitis, Spiros Gounaris

Research output: Contribution to conferenceProceeding

Abstract

This paper provides an empirical investigation of company and market correlates of marketing orientation development
Original languageEnglish
Publication statusPublished - May 1997
Event26th Annual EMAC Conference - Coventry, United Kingdom
Duration: 27 May 1997 → …

Conference

Conference26th Annual EMAC Conference
CountryUnited Kingdom
CityCoventry
Period27/05/97 → …

Keywords

  • company
  • market
  • marketing orientation development
  • empirical investigation

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