Company and market correlates of marketing orientation development: an empirical investigation

George Avlonitis, Spiros Gounaris

Research output: Contribution to conferenceProceeding

Abstract

This paper provides an empirical investigation of company and market correlates of marketing orientation development
LanguageEnglish
Publication statusPublished - May 1997
Event26th Annual EMAC Conference - Coventry, United Kingdom
Duration: 27 May 1997 → …

Conference

Conference26th Annual EMAC Conference
CountryUnited Kingdom
CityCoventry
Period27/05/97 → …

Fingerprint

Empirical investigation
Marketing orientation
Correlates

Keywords

  • company
  • market
  • marketing orientation development
  • empirical investigation

Cite this

Avlonitis, G., & Gounaris, S. (1997). Company and market correlates of marketing orientation development: an empirical investigation. 26th Annual EMAC Conference, Coventry, United Kingdom.
Avlonitis, George ; Gounaris, Spiros. / Company and market correlates of marketing orientation development : an empirical investigation. 26th Annual EMAC Conference, Coventry, United Kingdom.
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Avlonitis, G & Gounaris, S 1997, 'Company and market correlates of marketing orientation development: an empirical investigation' 26th Annual EMAC Conference, Coventry, United Kingdom, 27/05/97, .

Company and market correlates of marketing orientation development : an empirical investigation. / Avlonitis, George; Gounaris, Spiros.

1997. 26th Annual EMAC Conference, Coventry, United Kingdom.

Research output: Contribution to conferenceProceeding

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AU - Gounaris, Spiros

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KW - market

KW - marketing orientation development

KW - empirical investigation

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M3 - Proceeding

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Avlonitis G, Gounaris S. Company and market correlates of marketing orientation development: an empirical investigation. 1997. 26th Annual EMAC Conference, Coventry, United Kingdom.