Communication of price increases: how can negative consumer reactions be reduced?

H. Evanschitzky, David Woisetschläger

Research output: Contribution to conference › Paper

Abstract

This paper examines price increases and how negative consumer reactions can be reduced.

Original language	English
Publication status	Published - 2008
Event	2008 AMA Winter Educators' Conference - Austin, United States Duration: 15 Feb 2008 → 18 Feb 2008 https://archive.ama.org/archive/Community/ARC/Pages/Connections/Conferences/Proceedings.aspx

Conference	2008 AMA Winter Educators' Conference
Country/Territory	United States
City	Austin
Period	15/02/08 → 18/02/08
Internet address	https://archive.ama.org/archive/Community/ARC/Pages/Connections/Conferences/Proceedings.aspx

@conference{105be73c2cc041afb31fd3e887d2acb8,

title = "Communication of price increases: how can negative consumer reactions be reduced?",

abstract = "This paper examines price increases and how negative consumer reactions can be reduced.",

keywords = "communication price increase, consumer reactions",

author = "H. Evanschitzky and David Woisetschl{\"a}ger",

year = "2008",

language = "English",

note = "2008 AMA Winter Educators' Conference ; Conference date: 15-02-2008 Through 18-02-2008",

url = "https://archive.ama.org/archive/Community/ARC/Pages/Connections/Conferences/Proceedings.aspx",