This paper examines price increases and how negative consumer reactions can be reduced.
|Publication status||Published - 2008|
|Event||2008 AMA Winter Educators' Conference - Austin, United States|
Duration: 15 Feb 2008 → 18 Feb 2008
|Conference||2008 AMA Winter Educators' Conference|
|Period||15/02/08 → 18/02/08|
- communication price increase
- consumer reactions