Combining Bayesianism and reflexivity in interpretivist research

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A trio of researchers with very different backgrounds present an argument towards using a combination of qualitative and quantitative methods in Interpretivist research. Drawing upon an ongoing study where this approach has been put into practice, and continues to evolve, the advantages of remaining open-minded when choosing methods and resisting external pressure to be restricted by "boxes" of acceptable methods is illustrated using examples. The importance of conducting insider research is emphasised, and comparisons are drawn between reflexivity in management research, and the philosophy behind Bayesianism. Strong emphasis is placed upon the requirement for good research, rather than that which can be classified simply as either quantitative or qualitative.
Original languageEnglish
Number of pages22
Publication statusPublished - 18 Jun 2021
Event21st European Academy of Management Conference - University du Québec à Montréal, Montréal, Canada
Duration: 16 Jun 202118 Jun 2021


Conference21st European Academy of Management Conference
Abbreviated titleEURAM 2021
Internet address


  • Bayesianism
  • reflexivity
  • interpretivism


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