Product Design in the modern world is a complex multifaceted discipline comprising of many skills and applications. It also operates in cross-disciplinary contexts both in direct teams but also contributing to strategic business of manufacturers, government/councils and not for profit organisations. It is no longer a purely creative problem solving activity where a good idea or innovation is enough to push forward a new product. For the majority of the design profession the days of design on the back of an envelope are gone. Today design is a structured activity with recognizable and repeatable methodologies and processes. Within this the profession is acknowledging and aligning with the principles of business management. A consequence is that designers are capable of undertaking ever increasingly complex challenges. Education needs to train designers to recognise and operate in these complex situations. As a response Universities now include project or design management within curriculum. ‘The new programme should equip the students with not only the ability to design, manufacture and test design solutions; but also with a firm knowledge of business strategy’  However the authors have recognized a gap within the profession and education for a more structured and validated approach to decision making within the design process. This paper outlines a pilot study within a student project whereby professional decision making tools are introduced to final year students and used to validate selection of appropriate designs from initial concepts against a hierarchy of criteria.
|Number of pages||7|
|Publication status||Published - 7 Sep 2017|
|Event||International Conference on Engineering and Product Design Education - Oslo and Akershus University College of Applied Sciences, Oslo, Norway|
Duration: 6 Sep 2017 → 8 Sep 2017
|Conference||International Conference on Engineering and Product Design Education|
|Period||6/09/17 → 8/09/17|
- define phase
- design process
- decision making
Adams, R., Lindley, J., & Wyn, L. (2017). Collaboration and industrial involvement in design education. Paper presented at International Conference on Engineering and Product Design Education, Oslo, Norway.