Cognitive mapping of chief executive officer's minds: confronting Chinese global competitiveness

Peter Mckiernan, F. Check-Teck

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    In Western philosophy on epistemology, there has long been the traditional divide between what is a priori vs. a posteriori. This is taken as the starting point for a conceptual framing of an empirically grounded inquiry into the minds of Indian chief executive officer (CEOs) about Chinese strategic thinking. The objective of this a posteriori experimentation is to cross culturally map Indian CEOs' knowledge – broadly defined as understandings, doubts, responses, surprises, concerns, beliefs and values, when they are put face-to-face with rapidly rising Chinese competitive pressures. To provide the focus of inquiry, the author uses the precepts of the 2,500 years old Art of War by Sun Tzu as experimental parameterisation of knowledge concerning Chinese competitive, strategic thinking. From the results of experimentation, the first and main author then produces a cognitive map that yields intriguing insights to the mental state of CEOs' knowing and concerning about Chinese strategy.
    Original languageEnglish
    Pages (from-to)571-584
    Number of pages14
    JournalInternational Journal of Indian Culture and Business Management
    Issue number5
    Publication statusPublished - 2009


    • ceo
    • Chinese global competitiveness
    • cognitive mapping
    • strategy
    • China
    • India
    • strategic thinking
    • cross-cultural mapping
    • culture
    • mental states

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