Coca Cola - the enduring heritage brand in Britain and Turkey

N. Vardar, S.J. Paliwoda

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)49-60
Number of pages11
JournalAdvertising Express
VolumeVI
Issue number1
Publication statusPublished - 2006

Keywords

  • branding
  • marketing
  • Turkey
  • United Kingdon
  • soft drinks

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