Co-evolution of firms and strategic alliances: theory and empirical evidence

J. Wilson, N. Hynes

Research output: Contribution to conferencePaper

Abstract

This paper reviews the analogies of evolution and co-evolution within a business context. Specifically it examines some of the essential underlying assumptions of these theories including the unit of change, the unit of selection; the mechanism of selection, and the ability to change an organisational form. The usefulness of the application of theories of both evolution and co-evolution to explain firm behaviour is examined. Empirical evidence from the UK fresh produce industry is presented to illustrate that both firms and strategic alliances evolve, co-evolve and are subject to selection at individual, dyadic and group levels simultaneously.

Conference

ConferenceEuropean Marketing Academy (EMAC) 37th Conference
CityBrighton
Period27/05/0830/05/08

Fingerprint

Empirical evidence
Strategic alliances
Coevolution
Organizational form
Firm behavior
Usefulness
Fresh produce
Industry

Keywords

  • co-evolution
  • strategic alliances
  • food industry

Cite this

Wilson, J., & Hynes, N. (2008). Co-evolution of firms and strategic alliances: theory and empirical evidence. Paper presented at European Marketing Academy (EMAC) 37th Conference, Brighton, .
Wilson, J. ; Hynes, N. / Co-evolution of firms and strategic alliances: theory and empirical evidence. Paper presented at European Marketing Academy (EMAC) 37th Conference, Brighton, .
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Wilson, J & Hynes, N 2008, 'Co-evolution of firms and strategic alliances: theory and empirical evidence' Paper presented at European Marketing Academy (EMAC) 37th Conference, Brighton, 27/05/08 - 30/05/08, .

Co-evolution of firms and strategic alliances: theory and empirical evidence. / Wilson, J.; Hynes, N.

2008. Paper presented at European Marketing Academy (EMAC) 37th Conference, Brighton, .

Research output: Contribution to conferencePaper

TY - CONF

T1 - Co-evolution of firms and strategic alliances: theory and empirical evidence

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AU - Hynes, N.

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N2 - This paper reviews the analogies of evolution and co-evolution within a business context. Specifically it examines some of the essential underlying assumptions of these theories including the unit of change, the unit of selection; the mechanism of selection, and the ability to change an organisational form. The usefulness of the application of theories of both evolution and co-evolution to explain firm behaviour is examined. Empirical evidence from the UK fresh produce industry is presented to illustrate that both firms and strategic alliances evolve, co-evolve and are subject to selection at individual, dyadic and group levels simultaneously.

AB - This paper reviews the analogies of evolution and co-evolution within a business context. Specifically it examines some of the essential underlying assumptions of these theories including the unit of change, the unit of selection; the mechanism of selection, and the ability to change an organisational form. The usefulness of the application of theories of both evolution and co-evolution to explain firm behaviour is examined. Empirical evidence from the UK fresh produce industry is presented to illustrate that both firms and strategic alliances evolve, co-evolve and are subject to selection at individual, dyadic and group levels simultaneously.

KW - co-evolution

KW - strategic alliances

KW - food industry

UR - http://strathprints.strath.ac.uk/15937/

M3 - Paper

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Wilson J, Hynes N. Co-evolution of firms and strategic alliances: theory and empirical evidence. 2008. Paper presented at European Marketing Academy (EMAC) 37th Conference, Brighton, .