Co-evolution of firms and strategic alliances: theory and empirical evidence

J. Wilson, N. Hynes

Research output: Contribution to conferencePaper

Abstract

This paper reviews the analogies of evolution and co-evolution within a business context. Specifically it examines some of the essential underlying assumptions of these theories including the unit of change, the unit of selection; the mechanism of selection, and the ability to change an organisational form. The usefulness of the application of theories of both evolution and co-evolution to explain firm behaviour is examined. Empirical evidence from the UK fresh produce industry is presented to illustrate that both firms and strategic alliances evolve, co-evolve and are subject to selection at individual, dyadic and group levels simultaneously.
Original languageEnglish
Publication statusPublished - 2008
EventEuropean Marketing Academy (EMAC) 37th Conference - Brighton
Duration: 27 May 200830 May 2008

Conference

ConferenceEuropean Marketing Academy (EMAC) 37th Conference
CityBrighton
Period27/05/0830/05/08

Keywords

  • co-evolution
  • strategic alliances
  • food industry

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    Wilson, J., & Hynes, N. (2008). Co-evolution of firms and strategic alliances: theory and empirical evidence. Paper presented at European Marketing Academy (EMAC) 37th Conference, Brighton, .