Co-creating value through IoT technologies: the influence of information-sharing processes on consumer behaviour change

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Abstract

Following developments in integrated computing and networking that have led to the emergence of Internet of Things (IoT) technologies (Coughlan et al., 2012), the relationship between such devices and human behaviour has recently become a prominent research topic in the fields of social sciences and marketing. This is not surprising given that the IoT market is estimated to exceed $7 trillion in value by 2020 (Pennington, 2015) and IoT technologies are increasingly developed for consumer applications (e.g. smart home). Given that IoT devices will continue to play an important role in individuals’ lives, the need to achieve a better understanding of how consumers interact with, and are influenced by them, becomes imperative.
Original languageEnglish
Number of pages1
Publication statusPublished - 13 Jun 2019
Event16th International Research Symposium on Advancing Service Research and Practice - Karlstad, Sweden
Duration: 10 Jun 201913 Jun 2019
https://www.kau.se/ctf/quis16-2019

Conference

Conference16th International Research Symposium on Advancing Service Research and Practice
Abbreviated titleQUIS16
CountrySweden
CityKarlstad
Period10/06/1913/06/19
Internet address

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Keywords

  • internet of things
  • consumer behaviour
  • consumer applications

Cite this

Sagmanli, S., Karampela, M., & Wilson, A. (2019). Co-creating value through IoT technologies: the influence of information-sharing processes on consumer behaviour change. Paper presented at 16th International Research Symposium on Advancing Service Research and Practice, Karlstad, Sweden.