Co-creating value through IoT technologies: the influence of information-sharing processes on consumer behaviour change

Semih Sagmanli; Maria Karampela; Alan Wilson

Co-creating value through IoT technologies: the influence of information-sharing processes on consumer behaviour change

Semih Sagmanli, Maria Karampela, Alan Wilson

Marketing

Research output: Contribution to conference › Paper › peer-review

14 Downloads (Pure)

Abstract

Following developments in integrated computing and networking that have led to the emergence of Internet of Things (IoT) technologies (Coughlan et al., 2012), the relationship between such devices and human behaviour has recently become a prominent research topic in the fields of social sciences and marketing. This is not surprising given that the IoT market is estimated to exceed $7 trillion in value by 2020 (Pennington, 2015) and IoT technologies are increasingly developed for consumer applications (e.g. smart home). Given that IoT devices will continue to play an important role in individuals’ lives, the need to achieve a better understanding of how consumers interact with, and are influenced by them, becomes imperative.

Original language	English
Number of pages	1
Publication status	Published - 13 Jun 2019
Event	16th International Research Symposium on Advancing Service Research and Practice - Karlstad, Sweden Duration: 10 Jun 2019 → 13 Jun 2019 https://www.kau.se/ctf/quis16-2019

Conference

Conference	16th International Research Symposium on Advancing Service Research and Practice
Abbreviated title	QUIS16
Country	Sweden
City	Karlstad
Period	10/06/19 → 13/06/19
Internet address	https://www.kau.se/ctf/quis16-2019

Keywords

internet of things
consumer behaviour
consumer applications

Access to Document

Sagmanli-etal-IRSASRP-2019-Co-creating-value-through-IoT-technologiesAccepted author manuscript, 189 KB

https://www.kau.se/ctf/quis16-2019

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Cite this

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title = "Co-creating value through IoT technologies: the influence of information-sharing processes on consumer behaviour change",

abstract = "Following developments in integrated computing and networking that have led to the emergence of Internet of Things (IoT) technologies (Coughlan et al., 2012), the relationship between such devices and human behaviour has recently become a prominent research topic in the fields of social sciences and marketing. This is not surprising given that the IoT market is estimated to exceed $7 trillion in value by 2020 (Pennington, 2015) and IoT technologies are increasingly developed for consumer applications (e.g. smart home). Given that IoT devices will continue to play an important role in individuals{\textquoteright} lives, the need to achieve a better understanding of how consumers interact with, and are influenced by them, becomes imperative.",

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AU - Karampela, Maria

AU - Wilson, Alan

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N2 - Following developments in integrated computing and networking that have led to the emergence of Internet of Things (IoT) technologies (Coughlan et al., 2012), the relationship between such devices and human behaviour has recently become a prominent research topic in the fields of social sciences and marketing. This is not surprising given that the IoT market is estimated to exceed $7 trillion in value by 2020 (Pennington, 2015) and IoT technologies are increasingly developed for consumer applications (e.g. smart home). Given that IoT devices will continue to play an important role in individuals’ lives, the need to achieve a better understanding of how consumers interact with, and are influenced by them, becomes imperative.

AB - Following developments in integrated computing and networking that have led to the emergence of Internet of Things (IoT) technologies (Coughlan et al., 2012), the relationship between such devices and human behaviour has recently become a prominent research topic in the fields of social sciences and marketing. This is not surprising given that the IoT market is estimated to exceed $7 trillion in value by 2020 (Pennington, 2015) and IoT technologies are increasingly developed for consumer applications (e.g. smart home). Given that IoT devices will continue to play an important role in individuals’ lives, the need to achieve a better understanding of how consumers interact with, and are influenced by them, becomes imperative.

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KW - consumer behaviour

KW - consumer applications

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