Abstract
Following developments in integrated computing and networking that have led to the emergence of Internet of Things (IoT) technologies (Coughlan et al., 2012), the relationship between such devices and human behaviour has recently become a prominent research topic in the fields of social sciences and marketing. This is not surprising given that the IoT market is estimated to exceed $7 trillion in value by 2020 (Pennington, 2015) and IoT technologies are increasingly developed for consumer applications (e.g. smart home). Given that IoT devices will continue to play an important role in individuals’ lives, the need to achieve a better understanding of how consumers interact with, and are influenced by them, becomes imperative.
Original language | English |
---|---|
Number of pages | 1 |
Publication status | Published - 13 Jun 2019 |
Event | 16th International Research Symposium on Advancing Service Research and Practice - Karlstad, Sweden Duration: 10 Jun 2019 → 13 Jun 2019 https://www.kau.se/ctf/quis16-2019 |
Conference
Conference | 16th International Research Symposium on Advancing Service Research and Practice |
---|---|
Abbreviated title | QUIS16 |
Country/Territory | Sweden |
City | Karlstad |
Period | 10/06/19 → 13/06/19 |
Internet address |
Keywords
- internet of things
- consumer behaviour
- consumer applications