Co-creating knowledge in tourism research using the Ketso method

Yana Wengel, Alison J. McIntosh

Research output: Contribution to journalArticle

Abstract

Tourism scholars have called for critical engagement with transformational co-creative methodologies (see Dredge and Phi (2018); Pritchard, Morgan, and Ateljevic (2011). Within this call, there is a need for researchers to be positioned as facilitators and co-creators rather than lone experts. We provide a critical review of the Ketso method. Ketso is a facilitated ‘workshop in a bag’; a toolkit that enables people to think and work together. Ketso can be used for data collection and as a supplementary analysis tool. Critical reflections on Ketso are provided to illustrate how it co-creates knowledge and collaborative solutions for transformational tourism. As a data collection tool, Ketso provides an innovative and authentic approach to stakeholder collaboration and decision making. As a supplementary data analysis tool, it provides an opportunity to address some of the limitations of thematic analysis such as simplicity and lack of coherence. The empirical material came from the New Zealand Tourism For All project and a study on host-guest relationships in a volunteer programme. We critically discuss the ability of Ketso to overcome the rationalistic, logo-centric tendencies of verbal research methods to enable participants to communicate more effectively. In providing critical reflections on Ketso, we contribute to future thinking for the adoption of this co-creative method for tourism research.
LanguageEnglish
JournalTourism Recreation Research
DOIs
Publication statusAccepted/In press - 24 Jan 2019

Fingerprint

tourism
Tourism
research method
dredger
New Zealand
stakeholder
data analysis
decision making
expert
methodology
method
Tourism research
lack
ability
Critical reflection
Data collection
analysis
Thematic analysis
Research methods
Toolkit

Keywords

  • Ketso
  • creative methodology
  • transformational tourism
  • stakeholder collaboration
  • participation
  • co-creation
  • constructionism

Cite this

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Co-creating knowledge in tourism research using the Ketso method. / Wengel, Yana; McIntosh, Alison J.

In: Tourism Recreation Research, 24.01.2019.

Research output: Contribution to journalArticle

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