Changing systems through mental model leverage points: creating faster, deeper action on the climate emergency

Original language	English
Publication status	Published - 31 May 2024
Event	European Marketing Academy Conference 2024 - Bucharest, Romania Duration: 28 May 2024 → 31 May 2024

Conference

Conference	European Marketing Academy Conference 2024
Abbreviated title	EMAC 2024
Country/Territory	Romania
City	Bucharest
Period	28/05/24 → 31/05/24

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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Other files and links

• https://emac2024.org/

Activities

• 1 Membership of peer review panel or committee

Activities per year

• Global Tipping Points Community Retreat (Event)

  Black, I. (Peer reviewer)

  6 Jun 2024

  Activity: Publication peer-review and editorial work types › Membership of peer review panel or committee

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Black, I., Leventon, J., & Anderson, C. (2024). Changing systems through mental model leverage points: creating faster, deeper action on the climate emergency. Paper presented at European Marketing Academy Conference 2024, Bucharest, Romania.

Black, Iain ; Leventon, Julia ; Anderson, Craig. / Changing systems through mental model leverage points : creating faster, deeper action on the climate emergency. Paper presented at European Marketing Academy Conference 2024, Bucharest, Romania.

@conference{bcd47a4216284403b152289d6691c9f0,

title = "Changing systems through mental model leverage points: creating faster, deeper action on the climate emergency",

author = "Iain Black and Julia Leventon and Craig Anderson",

year = "2024",

month = may,

day = "31",

language = "English",

note = "European Marketing Academy Conference 2024, EMAC 2024 ; Conference date: 28-05-2024 Through 31-05-2024",

}

Black, I, Leventon, J & Anderson, C 2024, 'Changing systems through mental model leverage points: creating faster, deeper action on the climate emergency', Paper presented at European Marketing Academy Conference 2024, Bucharest, Romania, 28/05/24 - 31/05/24.

Changing systems through mental model leverage points: creating faster, deeper action on the climate emergency. / Black, Iain; Leventon, Julia; Anderson, Craig.
2024. Paper presented at European Marketing Academy Conference 2024, Bucharest, Romania.

Research output: Contribution to conference › Paper › peer-review

TY - CONF

T1 - Changing systems through mental model leverage points

T2 - European Marketing Academy Conference 2024

AU - Black, Iain

AU - Leventon, Julia

AU - Anderson, Craig

PY - 2024/5/31

Y1 - 2024/5/31

UR - https://emac2024.org/

M3 - Paper

Y2 - 28 May 2024 through 31 May 2024

ER -

Black I, Leventon J, Anderson C. Changing systems through mental model leverage points: creating faster, deeper action on the climate emergency. 2024. Paper presented at European Marketing Academy Conference 2024, Bucharest, Romania.