Changing speeding behaviour in Scotland: an evaluation of the 'Foolsspeed' campaign

Martine Stead, Douglas Eadie, A.M. Mackintosh, A.M. Stead, S.K. Tagg

Research output: Book/ReportBook

Abstract

To establish how well the Foolspeed campaign communicated with speeding drivers. Findings indicate that the advertising approach was associated with changing both attitudes & beliefs towards speeding.
LanguageEnglish
Place of PublicationEdinburgh
Number of pages117
Publication statusPublished - 1 Oct 2002

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campaign
driver
evaluation

Keywords

  • speeding
  • behaviour
  • scotland
  • evaluation
  • foolsspeed campaign

Cite this

Stead, M., Eadie, D., Mackintosh, A. M., Stead, A. M., & Tagg, S. K. (2002). Changing speeding behaviour in Scotland: an evaluation of the 'Foolsspeed' campaign. Edinburgh.
Stead, Martine ; Eadie, Douglas ; Mackintosh, A.M. ; Stead, A.M. ; Tagg, S.K. / Changing speeding behaviour in Scotland : an evaluation of the 'Foolsspeed' campaign. Edinburgh, 2002. 117 p.
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author = "Martine Stead and Douglas Eadie and A.M. Mackintosh and A.M. Stead and S.K. Tagg",
year = "2002",
month = "10",
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isbn = "9780755934546",

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Stead, M, Eadie, D, Mackintosh, AM, Stead, AM & Tagg, SK 2002, Changing speeding behaviour in Scotland: an evaluation of the 'Foolsspeed' campaign. Edinburgh.

Changing speeding behaviour in Scotland : an evaluation of the 'Foolsspeed' campaign. / Stead, Martine; Eadie, Douglas; Mackintosh, A.M.; Stead, A.M.; Tagg, S.K.

Edinburgh, 2002. 117 p.

Research output: Book/ReportBook

TY - BOOK

T1 - Changing speeding behaviour in Scotland

T2 - an evaluation of the 'Foolsspeed' campaign

AU - Stead, Martine

AU - Eadie, Douglas

AU - Mackintosh, A.M.

AU - Stead, A.M.

AU - Tagg, S.K.

PY - 2002/10/1

Y1 - 2002/10/1

N2 - To establish how well the Foolspeed campaign communicated with speeding drivers. Findings indicate that the advertising approach was associated with changing both attitudes & beliefs towards speeding.

AB - To establish how well the Foolspeed campaign communicated with speeding drivers. Findings indicate that the advertising approach was associated with changing both attitudes & beliefs towards speeding.

KW - speeding

KW - behaviour

KW - scotland

KW - evaluation

KW - foolsspeed campaign

UR - http://www.scotland.gov.uk/Publications/2002/10/15695/12409

M3 - Book

SN - 9780755934546

BT - Changing speeding behaviour in Scotland

CY - Edinburgh

ER -

Stead M, Eadie D, Mackintosh AM, Stead AM, Tagg SK. Changing speeding behaviour in Scotland: an evaluation of the 'Foolsspeed' campaign. Edinburgh, 2002. 117 p.