Celebrity, convergence & transformation

Douglas Brownlie, Paul Hewer, Finola Kerrigan

Research output: Contribution to journal › Editorial

Original languageEnglish
JournalJournal of Marketing Management
Publication statusAccepted/In press - 2015

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Brownlie, D., Hewer, P., & Kerrigan, F. (Accepted/In press). Celebrity, convergence & transformation. Journal of Marketing Management.