Celebrity, convergence & transformation

Douglas Brownlie, Paul Hewer, Finola Kerrigan

Research output: Contribution to journalEditorial

Original languageEnglish
JournalJournal of Marketing Management
Publication statusAccepted/In press - 2015

Cite this

Brownlie, D., Hewer, P., & Kerrigan, F. (Accepted/In press). Celebrity, convergence & transformation. Journal of Marketing Management.