|Publication status||Published - 2009|
|Event||Academy of Marketing Annual Conference - Leeds Metropolitan University, Leeds, UK|
Duration: 7 Jul 2009 → 9 Jul 2009
|Conference||Academy of Marketing Annual Conference|
|City||Leeds Metropolitan University, Leeds, UK|
|Period||7/07/09 → 9/07/09|
- celebrity branding
'Celebritization': putting the icon into iconic brands. / Brownlie, Douglas; Hewer, Paul.2009. Paper presented at Academy of Marketing Annual Conference, Leeds Metropolitan University, Leeds, UK, .
Research output: Contribution to conference › Paper
TY - CONF
T1 - 'Celebritization': putting the icon into iconic brands
AU - Brownlie, Douglas
AU - Hewer, Paul
PY - 2009
Y1 - 2009
N2 - This conference paper looks at iconic branding.
AB - This conference paper looks at iconic branding.
KW - branding
KW - icons
KW - celebrity branding
M3 - Paper