'Celebritization': putting the icon into iconic brands

Douglas Brownlie, Paul Hewer

Research output: Contribution to conferencePaper

Abstract

This conference paper looks at iconic branding.

Conference

ConferenceAcademy of Marketing Annual Conference
CityLeeds Metropolitan University, Leeds, UK
Period7/07/099/07/09

Keywords

  • branding
  • icons
  • celebrity branding

Cite this

Brownlie, D., & Hewer, P. (2009). 'Celebritization': putting the icon into iconic brands. Paper presented at Academy of Marketing Annual Conference, Leeds Metropolitan University, Leeds, UK, .
Brownlie, Douglas ; Hewer, Paul. / 'Celebritization': putting the icon into iconic brands. Paper presented at Academy of Marketing Annual Conference, Leeds Metropolitan University, Leeds, UK, .
@conference{1664b8c048124c31889a84bddeb1f521,
title = "'Celebritization': putting the icon into iconic brands",
abstract = "This conference paper looks at iconic branding.",
keywords = "branding, icons, celebrity branding",
author = "Douglas Brownlie and Paul Hewer",
year = "2009",
language = "English",
note = "Academy of Marketing Annual Conference ; Conference date: 07-07-2009 Through 09-07-2009",

}

Brownlie, D & Hewer, P 2009, ''Celebritization': putting the icon into iconic brands' Paper presented at Academy of Marketing Annual Conference, Leeds Metropolitan University, Leeds, UK, 7/07/09 - 9/07/09, .

'Celebritization': putting the icon into iconic brands. / Brownlie, Douglas; Hewer, Paul.

2009. Paper presented at Academy of Marketing Annual Conference, Leeds Metropolitan University, Leeds, UK, .

Research output: Contribution to conferencePaper

TY - CONF

T1 - 'Celebritization': putting the icon into iconic brands

AU - Brownlie, Douglas

AU - Hewer, Paul

PY - 2009

Y1 - 2009

N2 - This conference paper looks at iconic branding.

AB - This conference paper looks at iconic branding.

KW - branding

KW - icons

KW - celebrity branding

M3 - Paper

ER -

Brownlie D, Hewer P. 'Celebritization': putting the icon into iconic brands. 2009. Paper presented at Academy of Marketing Annual Conference, Leeds Metropolitan University, Leeds, UK, .