'Celebritization': putting the icon into iconic brands

Douglas Brownlie, Paul Hewer

Research output: Contribution to conference › Paper › peer-review

Abstract

This conference paper looks at iconic branding.

Original language	English
Publication status	Published - 2009
Event	Academy of Marketing Annual Conference - Leeds Metropolitan University, Leeds, UK Duration: 7 Jul 2009 → 9 Jul 2009

Conference	Academy of Marketing Annual Conference
City	Leeds Metropolitan University, Leeds, UK
Period	7/07/09 → 9/07/09

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title = "'Celebritization': putting the icon into iconic brands",

abstract = "This conference paper looks at iconic branding.",

keywords = "branding, icons, celebrity branding",

author = "Douglas Brownlie and Paul Hewer",

year = "2009",

language = "English",

note = "Academy of Marketing Annual Conference ; Conference date: 07-07-2009 Through 09-07-2009",

}

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AU - Hewer, Paul

PY - 2009

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N2 - This conference paper looks at iconic branding.

AB - This conference paper looks at iconic branding.

KW - branding

KW - icons

KW - celebrity branding

M3 - Paper

T2 - Academy of Marketing Annual Conference

Y2 - 7 July 2009 through 9 July 2009

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