Abstract
This conference paper looks at iconic branding.
| Language | English |
|---|---|
| Publication status | Published - 2009 |
| Event | Academy of Marketing Annual Conference - Leeds Metropolitan University, Leeds, UK Duration: 7 Jul 2009 → 9 Jul 2009 |
Conference
| Conference | Academy of Marketing Annual Conference |
|---|---|
| City | Leeds Metropolitan University, Leeds, UK |
| Period | 7/07/09 → 9/07/09 |
Keywords
- branding
- icons
- celebrity branding
Cite this
Brownlie, D., & Hewer, P. (2009). 'Celebritization': putting the icon into iconic brands. Paper presented at Academy of Marketing Annual Conference, Leeds Metropolitan University, Leeds, UK, .
@conference{1664b8c048124c31889a84bddeb1f521,
title = "'Celebritization': putting the icon into iconic brands",
abstract = "This conference paper looks at iconic branding.",
keywords = "branding, icons, celebrity branding",
author = "Douglas Brownlie and Paul Hewer",
year = "2009",
language = "English",
note = "Academy of Marketing Annual Conference ; Conference date: 07-07-2009 Through 09-07-2009",
}
Brownlie, D & Hewer, P 2009, ''Celebritization': putting the icon into iconic brands' Paper presented at Academy of Marketing Annual Conference, Leeds Metropolitan University, Leeds, UK, 7/07/09 - 9/07/09, .
'Celebritization': putting the icon into iconic brands. / Brownlie, Douglas; Hewer, Paul.
2009. Paper presented at Academy of Marketing Annual Conference, Leeds Metropolitan University, Leeds, UK, .Research output: Contribution to conference › Paper
TY - CONF
T1 - 'Celebritization': putting the icon into iconic brands
AU - Brownlie, Douglas
AU - Hewer, Paul
PY - 2009
Y1 - 2009
N2 - This conference paper looks at iconic branding.
AB - This conference paper looks at iconic branding.
KW - branding
KW - icons
KW - celebrity branding
M3 - Paper
ER -
Brownlie D, Hewer P. 'Celebritization': putting the icon into iconic brands. 2009. Paper presented at Academy of Marketing Annual Conference, Leeds Metropolitan University, Leeds, UK, .