This conference paper looks at iconic branding.
|Publication status||Published - 2009|
|Event||Academy of Marketing Annual Conference - Leeds Metropolitan University, Leeds, UK|
Duration: 7 Jul 2009 → 9 Jul 2009
|Conference||Academy of Marketing Annual Conference|
|City||Leeds Metropolitan University, Leeds, UK|
|Period||7/07/09 → 9/07/09|
- celebrity branding