'Celebritization': putting the icon into iconic brands

Douglas Brownlie, Paul Hewer

Research output: Contribution to conferencePaper

Abstract

This conference paper looks at iconic branding.
Original languageEnglish
Publication statusPublished - 2009
EventAcademy of Marketing Annual Conference - Leeds Metropolitan University, Leeds, UK
Duration: 7 Jul 20099 Jul 2009

Conference

ConferenceAcademy of Marketing Annual Conference
CityLeeds Metropolitan University, Leeds, UK
Period7/07/099/07/09

Keywords

  • branding
  • icons
  • celebrity branding

Cite this

Brownlie, D., & Hewer, P. (2009). 'Celebritization': putting the icon into iconic brands. Paper presented at Academy of Marketing Annual Conference, Leeds Metropolitan University, Leeds, UK, .