Abstract
This conference paper looks at iconic branding.
Original language | English |
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Publication status | Published - 2009 |
Event | Academy of Marketing Annual Conference - Leeds Metropolitan University, Leeds, UK Duration: 7 Jul 2009 → 9 Jul 2009 |
Conference
Conference | Academy of Marketing Annual Conference |
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City | Leeds Metropolitan University, Leeds, UK |
Period | 7/07/09 → 9/07/09 |
Keywords
- branding
- icons
- celebrity branding