Case study: No Paseran!

Original language	English
Publication status	Published - 7 Jul 2025
Event	Academy of Marketing Conference - University College Cork, Cork, Ireland Duration: 7 Jul 2025 → 10 Jul 2025

Conference

Conference	Academy of Marketing Conference
Country/Territory	Ireland
City	Cork
Period	7/07/25 → 10/07/25

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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Other files and links

• https://academyofmarketing.org/am2025-conference/

Projects

• Case Club

  Harker, M. J. (Principal Investigator), Fisher, M. (Co-investigator), Mendes, A. (Co-investigator), Karamoutsou, K. (Co-investigator), Lavertu, L. (Co-investigator), Johnstone, J. (Co-investigator), McAlinden, T. (Co-investigator), Black, I. (Co-investigator) & Roman-Kamphaus, U. (Co-investigator)

  Project: Non-funded project

  • Pedagogics 100%
  • Business School 100%
  • Unskilled Workers 50%

Cite this

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Harker, M. J., & Mendes, A. (2025). Case study: No Paseran!. Paper presented at Academy of Marketing Conference, Cork, Ireland.

Harker, Michael John ; Mendes, Anthea. / Case study: No Paseran!. Paper presented at Academy of Marketing Conference, Cork, Ireland.

@conference{61a48bc8e2aa4b6b87a744392d3cb66d,

title = "Case study: No Paseran!",

author = "Harker, {Michael John} and Anthea Mendes",

year = "2025",

month = jul,

day = "7",

language = "English",

note = "Academy of Marketing Conference ; Conference date: 07-07-2025 Through 10-07-2025",

}

Harker, MJ & Mendes, A 2025, 'Case study: No Paseran!', Paper presented at Academy of Marketing Conference, Cork, Ireland, 7/07/25 - 10/07/25.

Case study: No Paseran! / Harker, Michael John; Mendes, Anthea.
2025. Paper presented at Academy of Marketing Conference, Cork, Ireland.

Research output: Contribution to conference › Paper › peer-review

TY - CONF

T1 - Case study: No Paseran!

AU - Harker, Michael John

AU - Mendes, Anthea

PY - 2025/7/7

Y1 - 2025/7/7

UR - https://academyofmarketing.org/am2025-conference/

M3 - Paper

T2 - Academy of Marketing Conference

Y2 - 7 July 2025 through 10 July 2025

ER -

Harker MJ, Mendes A. Case study: No Paseran!. 2025. Paper presented at Academy of Marketing Conference, Cork, Ireland.