Case feature

Vodafone goes east

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Abstract

    For undergraduate and graduate courses in International Business. This exciting revision of the classic best-seller provides the most panoramic, authoritative and current review of international business. The world has changed and so has the book.
    Original languageEnglish
    Title of host publicationInternational business
    Subtitle of host publicationenvironments and operations
    EditorsJohn Daniels, Lee Radebaugh, Daniel Sullivan
    Place of PublicationNew Jersey
    Volume13th International Edition
    Publication statusPublished - 15 Feb 2010

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    best seller
    graduate

    Keywords

    • international business
    • mobile communications
    • Vodafone

    Cite this

    Zhang, Y. (2010). Case feature: Vodafone goes east. In J. Daniels, L. Radebaugh, & D. Sullivan (Eds.), International business: environments and operations (Vol. 13th International Edition). New Jersey.
    Zhang, Y. / Case feature : Vodafone goes east. International business: environments and operations. editor / John Daniels ; Lee Radebaugh ; Daniel Sullivan. Vol. 13th International Edition New Jersey, 2010.
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    title = "Case feature: Vodafone goes east",
    abstract = "For undergraduate and graduate courses in International Business. This exciting revision of the classic best-seller provides the most panoramic, authoritative and current review of international business. The world has changed and so has the book.",
    keywords = "international business, mobile communications, Vodafone",
    author = "Y. Zhang",
    year = "2010",
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    day = "15",
    language = "English",
    isbn = "9780132128421",
    volume = "13th International Edition",
    editor = "Daniels, {John } and Radebaugh, {Lee } and Sullivan, {Daniel }",
    booktitle = "International business",

    }

    Zhang, Y 2010, Case feature: Vodafone goes east. in J Daniels, L Radebaugh & D Sullivan (eds), International business: environments and operations. vol. 13th International Edition, New Jersey.

    Case feature : Vodafone goes east. / Zhang, Y.

    International business: environments and operations. ed. / John Daniels; Lee Radebaugh; Daniel Sullivan. Vol. 13th International Edition New Jersey, 2010.

    Research output: Chapter in Book/Report/Conference proceedingChapter

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    T1 - Case feature

    T2 - Vodafone goes east

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    PY - 2010/2/15

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    N2 - For undergraduate and graduate courses in International Business. This exciting revision of the classic best-seller provides the most panoramic, authoritative and current review of international business. The world has changed and so has the book.

    AB - For undergraduate and graduate courses in International Business. This exciting revision of the classic best-seller provides the most panoramic, authoritative and current review of international business. The world has changed and so has the book.

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    KW - mobile communications

    KW - Vodafone

    UR - http://www.pearsonhighered.com/

    M3 - Chapter

    SN - 9780132128421

    VL - 13th International Edition

    BT - International business

    A2 - Daniels, John

    A2 - Radebaugh, Lee

    A2 - Sullivan, Daniel

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    ER -

    Zhang Y. Case feature: Vodafone goes east. In Daniels J, Radebaugh L, Sullivan D, editors, International business: environments and operations. Vol. 13th International Edition. New Jersey. 2010