Case feature: Vodafone goes east

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Abstract

    For undergraduate and graduate courses in International Business. This exciting revision of the classic best-seller provides the most panoramic, authoritative and current review of international business. The world has changed and so has the book.
    Original languageEnglish
    Title of host publicationInternational business
    Subtitle of host publicationenvironments and operations
    EditorsJohn Daniels, Lee Radebaugh, Daniel Sullivan
    Place of PublicationNew Jersey
    Volume13th International Edition
    Publication statusPublished - 15 Feb 2010

    Keywords

    • international business
    • mobile communications
    • Vodafone

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  • Cite this

    Zhang, Y. (2010). Case feature: Vodafone goes east. In J. Daniels, L. Radebaugh, & D. Sullivan (Eds.), International business: environments and operations (Vol. 13th International Edition). New Jersey.