Abstract
The notion of social media affordances has not been adequately integrated into the uses and gratifications literature. Building on the MAIN model, an affordance-driven framework (Sundar, 2008; Sundar & Limperos, 2013), this study develops a social media uses and gratifications scale among a sample of 393 students. Results of the study support the conceptual accuracy of the MAIN model, as conceptualizing social media uses and gratifications as a second-order factor structure that classifies constructs into four different types of affordances displays similar goodness-of-fit to a single-order factor structure. A confirmatory factor analysis with a second sample of 313 American citizens further confirms the applicability of the scale among a more diverse population.
Original language | English |
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Pages (from-to) | 371-389 |
Number of pages | 19 |
Journal | Journal of Broadcasting and Electronic Media |
Volume | 62 |
Issue number | 3 |
Early online date | 12 Jul 2018 |
DOIs | |
Publication status | E-pub ahead of print - 12 Jul 2018 |
Keywords
- social media uses
- social media gratifications
- uses and gratifications