Capturing the 'sparkle' - participative and inclusive strategy making in a children's hospice

Marisa Smith, Maria McGill, Gillian Anderson

Research output: Chapter in Book/Report/Conference proceedingConference contribution book

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Strategy making is a process often shrouded in mystery in the realm of the senior management, however there is a move to understand what happens when the process is more open and others are involved in strategy making. The purpose of this research is to explore the effect participative and inclusive activities have on the strategy making process. This research adopts an engaged scholarship approach, working with a case of a children’s hospice organisation to implement a participative and inclusive approach to making strategy and observe the effects. The major conclusions of this research is that participative and inclusive activities are not binary (i.e. present or not), but they shift and move in intensity flowing through the strategy making process. Our research also shows that the outcome (i.e. content) of a participative and inclusive process appears to be authentic to the organisation with the words of the actors being retained.
Original languageEnglish
Title of host publicationBAM2018 Proceedings
Subtitle of host publicationDriving Productivity in Uncertain and Challenging Times
Place of PublicationLondon
Number of pages18
Publication statusPublished - 4 Sept 2018
EventBritish Academy of Management Conference: Driving productivity in uncertain and challenging times - Bristol, United Kingdom
Duration: 4 Sept 20186 Sept 2018


ConferenceBritish Academy of Management Conference
Country/TerritoryUnited Kingdom
Internet address


  • inclusion
  • participation
  • openness
  • strategy making


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