For more than four decades, academic debates on the morality of marketing have focused mainly on the advantages and disadvantages of marketing as an institution. This essay questions the usefulness of such debates to addressing many challenges of life in contemporary society and argues that engagement in such discussions will only entrap us in vicious circles of argumentation. The author calls for collective social responsibility and argues that humanistic marketing can only be realised in a humanistic society.
|Title of host publication||Humanistic Marketing|
|Editors||Richard R. Varey, Michael Prison|
|Place of Publication||Hampshire|
|Number of pages||13|
|Publication status||Published - 19 Nov 2013|
|Name||Humanism in Business|
- humanistic marketing