Can society nurture humanistic marketing?

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

For more than four decades, academic debates on the morality of marketing have focused mainly on the advantages and disadvantages of marketing as an institution. This essay questions the usefulness of such debates to addressing many challenges of life in contemporary society and argues that engagement in such discussions will only entrap us in vicious circles of argumentation. The author calls for collective social responsibility and argues that humanistic marketing can only be realised in a humanistic society.
LanguageEnglish
Title of host publicationHumanistic Marketing
EditorsRichard R. Varey, Michael Prison
Place of PublicationHampshire
Pages113-125
Number of pages13
Publication statusPublished - 19 Nov 2013

Publication series

NameHumanism in Business
PublisherPalgrave Macmillan

Fingerprint

Marketing
Usefulness
Argumentation
Social responsibility
Disadvantage
Morality

Keywords

  • humanistic marketing
  • marketing
  • humanism
  • morality

Cite this

Jafari, A. (2013). Can society nurture humanistic marketing? In R. R. Varey, & M. Prison (Eds.), Humanistic Marketing (pp. 113-125). (Humanism in Business). Hampshire.
Jafari, Aliakbar. / Can society nurture humanistic marketing?. Humanistic Marketing. editor / Richard R. Varey ; Michael Prison. Hampshire, 2013. pp. 113-125 (Humanism in Business).
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Jafari, A 2013, Can society nurture humanistic marketing? in RR Varey & M Prison (eds), Humanistic Marketing. Humanism in Business, Hampshire, pp. 113-125.

Can society nurture humanistic marketing? / Jafari, Aliakbar.

Humanistic Marketing. ed. / Richard R. Varey; Michael Prison. Hampshire, 2013. p. 113-125 (Humanism in Business).

Research output: Chapter in Book/Report/Conference proceedingChapter

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Jafari A. Can society nurture humanistic marketing? In Varey RR, Prison M, editors, Humanistic Marketing. Hampshire. 2013. p. 113-125. (Humanism in Business).