Can international marketing strategic alliances add value to the firm? short and long term analysis

Stoyan Stoyanov, Desislava Budeva

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution book

Original language	English
Title of host publication	Academy of International Business
Publication status	Unpublished - 2011

Keywords

@inproceedings{74ded1cc4015476fbd4f7b42749d4ee0,

title = "Can international marketing strategic alliances add value to the firm? short and long term analysis",

keywords = "international marketing, strategic alliances",

author = "Stoyan Stoyanov and Desislava Budeva",

year = "2011",

language = "English",

booktitle = "Academy of International Business",

}