Can international marketing strategic alliances add value to the firm? short and long term analysis

Stoyan Stoyanov, Desislava Budeva

Research output: Chapter in Book/Report/Conference proceedingConference contribution book

Original languageEnglish
Title of host publicationAcademy of International Business
Publication statusUnpublished - 2011

Keywords

  • international marketing
  • strategic alliances

Cite this

Stoyanov, S., & Budeva, D. (2011). Can international marketing strategic alliances add value to the firm? short and long term analysis. Unpublished. In Academy of International Business