Can international marketing strategic alliances add value to the firm? short and long term analysis

Stoyan Stoyanov, Desislava Budeva

Research output: Chapter in Book/Report/Conference proceedingConference contribution book

LanguageEnglish
Title of host publicationAcademy of International Business
Publication statusUnpublished - 2011

Keywords

  • international marketing
  • strategic alliances

Cite this

Stoyanov, S., & Budeva, D. (2011). Can international marketing strategic alliances add value to the firm? short and long term analysis. Unpublished. In Academy of International Business
Stoyanov, Stoyan ; Budeva, Desislava. / Can international marketing strategic alliances add value to the firm? short and long term analysis. Academy of International Business. 2011.
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title = "Can international marketing strategic alliances add value to the firm? short and long term analysis",
keywords = "international marketing, strategic alliances",
author = "Stoyan Stoyanov and Desislava Budeva",
year = "2011",
language = "English",
booktitle = "Academy of International Business",

}

Stoyanov, S & Budeva, D 2011, Can international marketing strategic alliances add value to the firm? short and long term analysis. in Academy of International Business.

Can international marketing strategic alliances add value to the firm? short and long term analysis. / Stoyanov, Stoyan; Budeva, Desislava.

Academy of International Business. 2011.

Research output: Chapter in Book/Report/Conference proceedingConference contribution book

TY - GEN

T1 - Can international marketing strategic alliances add value to the firm? short and long term analysis

AU - Stoyanov, Stoyan

AU - Budeva, Desislava

PY - 2011

Y1 - 2011

KW - international marketing

KW - strategic alliances

M3 - Conference contribution book

BT - Academy of International Business

ER -

Stoyanov S, Budeva D. Can international marketing strategic alliances add value to the firm? short and long term analysis. In Academy of International Business. 2011