Can Dominos utilise a brand extension strategy as its vehicle for growth?: A feasibility study.

Can Dominos utilise a brand extension strategy as its vehicle for growth? A feasibility study.

Research output: Thesis › Master's Thesis

@mastersthesis{e4bcee1d252845449ebf2ae262e91c36,

title = "Can Dominos utilise a brand extension strategy as its vehicle for growth?: A feasibility study.",

keywords = "brand extension strategy, branding, Dominos, feasibility",

author = "Thomas McAlinden",

year = "2016",

month = aug,

day = "31",

language = "English",

publisher = "University of Strathclyde",

school = "University Of Strathclyde",

}