Call centres: the attitudes of the grey market

V. Grougiou, A.M. Wilson

Research output: Contribution to journalArticle

Abstract

Service organisations are making increasing use of alternative service delivery channels such as the Internet and call centres. At the same time, developed countries are facing rapidly changing demographic trends with an increasing number of grey citizens who grew up in an age of face to face contact with service suppliers. This paper reports on a programme of UK based qualitative research looking at the grey market's perceptions of the call centre delivery channel. The paper discusses the difficulties faced by the grey market in using the call centres and suggests that more research on the area is urgently required if service organisations are going to address the issues raised and effectively satisfy the needs of this growing market segment.
LanguageEnglish
Pages147-164
Number of pages17
JournalJournal of Customer Behaviour
Volume3
Issue number2
DOIs
Publication statusPublished - 2004

Fingerprint

call center
market
supplier
qualitative research
contact
citizen
Internet
trend

Keywords

  • customers
  • customer satisfaction
  • call centres
  • marketing
  • grey market

Cite this

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Call centres: the attitudes of the grey market. / Grougiou, V.; Wilson, A.M.

In: Journal of Customer Behaviour, Vol. 3, No. 2, 2004, p. 147-164.

Research output: Contribution to journalArticle

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