Business creativity: an evolutionary approach

Zoltán Baracskai, Viktor Dörfler, Jolán Velencei

Research output: Contribution to conferencePaper

Abstract

Skype innovated the communication and was acquired by eBay for nearly $4 billion altogether. They did something good and now they also do well. There are companies which reject any kinds of change but also seem to be doing well. How are both possible? In this paper we attempt to answer this question by establishing an evolutionary framework to examine organizations and particularly their approach to creativity and innovation. We re-examine the Neo-Darwinian school of evolution and formulate some objections while accepting some ideas, mostly from the Neo rather than from the Darwinian part; thus establishing our own evolutionary framework. Within this framework we discuss the evolution of ideas and the knowledge increase to understand the educational background of new generation decision takers. We also review the changes of the organizational strategy in the e-age; to get a picture of the organizational context of creativity and innovation we discuss the role of the dynamic and static quality in e-age organizations. Pulling all these together we describe four fitness categories of innovation; we use animal names as metaphors of the categories: the first swallows, the parrots that repeat, the bear awaking form the winter-long hibernation, and the frog that enjoys itself in the changeless swamp. One fitness is not better than another, only your fitness and your habitat (fitness landscape) must be in harmony. That we need for survival.

Conference

Conference66th Annual Meeting of the Academy of Management
CountryUnited States
CityPhiladelphia
Period1/01/07 → …

Fingerprint

Innovation
Fitness
Creativity
Evolutionary
Education
Harmony
Fitness landscape
eBay
Communication
Organizational context
Animals
Habitat
Organizational strategy

Keywords

  • creativity
  • problem solving
  • knowledge increase

Cite this

Baracskai, Z., Dörfler, V., & Velencei, J. (2007). Business creativity: an evolutionary approach. Paper presented at 66th Annual Meeting of the Academy of Management, Philadelphia, United States.
Baracskai, Zoltán ; Dörfler, Viktor ; Velencei, Jolán. / Business creativity : an evolutionary approach. Paper presented at 66th Annual Meeting of the Academy of Management, Philadelphia, United States.
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Baracskai, Z, Dörfler, V & Velencei, J 2007, 'Business creativity: an evolutionary approach' Paper presented at 66th Annual Meeting of the Academy of Management, Philadelphia, United States, 1/01/07, .

Business creativity : an evolutionary approach. / Baracskai, Zoltán; Dörfler, Viktor; Velencei, Jolán.

2007. Paper presented at 66th Annual Meeting of the Academy of Management, Philadelphia, United States.

Research output: Contribution to conferencePaper

TY - CONF

T1 - Business creativity

T2 - an evolutionary approach

AU - Baracskai, Zoltán

AU - Dörfler, Viktor

AU - Velencei, Jolán

PY - 2007

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N2 - Skype innovated the communication and was acquired by eBay for nearly $4 billion altogether. They did something good and now they also do well. There are companies which reject any kinds of change but also seem to be doing well. How are both possible? In this paper we attempt to answer this question by establishing an evolutionary framework to examine organizations and particularly their approach to creativity and innovation. We re-examine the Neo-Darwinian school of evolution and formulate some objections while accepting some ideas, mostly from the Neo rather than from the Darwinian part; thus establishing our own evolutionary framework. Within this framework we discuss the evolution of ideas and the knowledge increase to understand the educational background of new generation decision takers. We also review the changes of the organizational strategy in the e-age; to get a picture of the organizational context of creativity and innovation we discuss the role of the dynamic and static quality in e-age organizations. Pulling all these together we describe four fitness categories of innovation; we use animal names as metaphors of the categories: the first swallows, the parrots that repeat, the bear awaking form the winter-long hibernation, and the frog that enjoys itself in the changeless swamp. One fitness is not better than another, only your fitness and your habitat (fitness landscape) must be in harmony. That we need for survival.

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Baracskai Z, Dörfler V, Velencei J. Business creativity: an evolutionary approach. 2007. Paper presented at 66th Annual Meeting of the Academy of Management, Philadelphia, United States.