Building economic models of human computer interaction

Leif Azzopardi, Guido Zuccon

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Economics provides an intuitive and natural way to formally represent the cost and benefits of interacting with applications, interfaces and devices. By using economics models it is possible to reason about interaction and make predictions about how changes to the system will affect performance and behavior. In this course, we provided an overview of relevant economic concepts and then showed how economics can be used to model human computer interaction to generated hypotheses about interaction which can be used to inform design and guide experimentation. As a case study, we demonstrate how various interactions with search and recommender applications can be modeled, before concluding the day with a hands-on modeling session using example and participant problems.
LanguageEnglish
Title of host publicationProceedings of the ACM SIG Conference on Human Factors in Computing Systems (CHI '19)
Place of PublicationNew York, NY.
Publication statusAccepted/In press - 10 Dec 2018

Fingerprint

Human computer interaction
Economics
Costs

Keywords

  • human-centered computing
  • user models
  • HCI theory
  • recommendation engines
  • search

Cite this

Azzopardi, L., & Zuccon, G. (Accepted/In press). Building economic models of human computer interaction. In Proceedings of the ACM SIG Conference on Human Factors in Computing Systems (CHI '19) New York, NY..
Azzopardi, Leif ; Zuccon, Guido. / Building economic models of human computer interaction. Proceedings of the ACM SIG Conference on Human Factors in Computing Systems (CHI '19). New York, NY., 2019.
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Azzopardi, L & Zuccon, G 2019, Building economic models of human computer interaction. in Proceedings of the ACM SIG Conference on Human Factors in Computing Systems (CHI '19). New York, NY.

Building economic models of human computer interaction. / Azzopardi, Leif; Zuccon, Guido.

Proceedings of the ACM SIG Conference on Human Factors in Computing Systems (CHI '19). New York, NY., 2019.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

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Azzopardi L, Zuccon G. Building economic models of human computer interaction. In Proceedings of the ACM SIG Conference on Human Factors in Computing Systems (CHI '19). New York, NY. 2019