Abstract
A system that smashes through resistance to change and puts managers on the fast track to instilling rapid growth - they don't call them 'growing pains' for nothing - but growth is the most important part of any business. Drawn from five years of research and field testing, Breakout Strategy introduces the 'fast track' concept, describing successful strategies that result in rapid business growth for any organization. This system features five key initiatives: create a value-based vision, give customers a value proposition, align what you do with customer desires, balance 'hard' and 'soft' business to deliver on promises, liberate the energies of the organization's people-and explains how to implement them company-wide.
Original language | English |
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Place of Publication | London, United Kingdom |
Number of pages | 352 |
Publication status | Published - 24 Oct 2006 |
Keywords
- strategy
- rapid business growth
- organizations
- initiative
- customer desires
- business