Abstract
Critical realism has become increasingly important in the way organization and management is studied. This innovative book argues for an alternative to the prevailing ontology, and shows how positivism and its empirical realist ontology can be abandoned without having to accept strong social constructionism. This chapter looks at brands offering a critical reflection on critical management studies.
| Original language | English |
|---|---|
| Title of host publication | Critical Realism in Action in Organisation and Management Studies |
| Pages | 54-70 |
| Number of pages | 16 |
| Publication status | Published - 2004 |
Keywords
- critical management studies
- brands
- critical realism
- human resource management