Brands, boundaries and bandwagons: a critical reflection on critical management studies

P. Thompson, Stephen Ackroyd (Editor), Steve Fleetwood (Editor)

Research output: Chapter in Book/Report/Conference proceedingChapter

37 Citations (Scopus)

Abstract

Critical realism has become increasingly important in the way organization and management is studied. This innovative book argues for an alternative to the prevailing ontology, and shows how positivism and its empirical realist ontology can be abandoned without having to accept strong social constructionism. This chapter looks at brands offering a critical reflection on critical management studies.
Original languageEnglish
Title of host publicationCritical Realism in Action in Organisation and Management Studies
Pages54-70
Number of pages16
Publication statusPublished - 2004

Keywords

  • critical management studies
  • brands
  • critical realism
  • human resource management

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