Brands Across the Mekong: A Dual Case History

T.G. Andrews

    Research output: Non-textual formDigital or Visual Products


    During the 1990s Tim worked in a series of international marketing roles, initially with the export marketing department of Shell (France) SA in Paris and latterly as Market Development Executive with Castrol (Thailand) Ltd. based in Bangkok. As part of the Castrol International group he was responsible for the establishment and development of branded motor oils in the Mekong sub-region, focusing on the Lao PDR. Following the Asian financial crisis of 1997-1999 Tim returned to the UK and pursued a doctorate at the Brunel University, subsequently taking on an international marketing post at Bristol Business School before moving to Strathclyde in 2006. Tim's empirical research focuses on the impact and management of cultural variance within the subsidiaries of MNEs in Southeast Asia. His current research interests include cross-cultural organizational (e-)communication theory, subjective time, strategic implementation and knowledge production and consumption.
    Original languageEnglish
    Publication statusPublished - Nov 2009


    • branding
    • Mekong
    • product and pricing
    • promotion sensitivities
    • distribution challenges


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