Branding complexities of long-distance trails

Original language	English
Publication status	Published - Dec 2024
Event	Australian & New Zealand Marketing Academy - Hobart, Tasmania, Australia, Hobart, Australia Duration: 2 Dec 2024 → 4 Dec 2024 Conference number: 2024

Conference

Conference	Australian & New Zealand Marketing Academy
Abbreviated title	ANZMAC
Country/Territory	Australia
City	Hobart
Period	2/12/24 → 4/12/24

Keywords

• branding
• stakeholders
• Tourism

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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Other files and links

• https://www.anzmac2024.com/

Projects

• 1 Finished

Projects per year

• Exploring Destination Branding and Stakeholder Collaboration in the Context of Long-distance Trails

  Johnstone, J. (Principal Investigator) & Murdy, S. (Co-investigator)

  British Academy

  1/09/22 → 30/11/23

  Project: Research

  • Research 100%
  • Approach 85%
  • Brand Equity 85%
  • Academy 85%
  • Stakeholders 85%

Datasets

• Data related to Exploring Destination Branding and Stakeholder Collaboration in the Context of Long-distance Trails

  Johnstone, J. (Creator) & Murdy, S. (Contributor), University of Strathclyde, 12 Feb 2024

  DOI: 10.15129/db299320-01ee-4f75-9140-3feb79b20896

  Dataset

Cite this

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Murdy, S., & Johnstone, J. (2024). Branding complexities of long-distance trails. Abstract from Australian & New Zealand Marketing Academy, Hobart, Australia.

Murdy, Samantha ; Johnstone, Jane. / Branding complexities of long-distance trails. Abstract from Australian & New Zealand Marketing Academy, Hobart, Australia.

@conference{44677690c6a94047a7fbc8d76c7f6a94,

title = "Branding complexities of long-distance trails",

keywords = "branding, stakeholders, Tourism",

author = "Samantha Murdy and Jane Johnstone",

year = "2024",

month = dec,

language = "English",

note = "Australian & New Zealand Marketing Academy, ANZMAC ; Conference date: 02-12-2024 Through 04-12-2024",

}

Murdy, S & Johnstone, J 2024, 'Branding complexities of long-distance trails', Australian & New Zealand Marketing Academy, Hobart, Australia, 2/12/24 - 4/12/24.

Branding complexities of long-distance trails. / Murdy, Samantha; Johnstone, Jane.
2024. Abstract from Australian & New Zealand Marketing Academy, Hobart, Australia.

Research output: Contribution to conference › Abstract › peer-review

TY - CONF

T1 - Branding complexities of long-distance trails

AU - Murdy, Samantha

AU - Johnstone, Jane

N1 - Conference code: 2024

PY - 2024/12

Y1 - 2024/12

KW - branding

KW - stakeholders

KW - Tourism

UR - https://www.anzmac2024.com/

M3 - Abstract

T2 - Australian & New Zealand Marketing Academy

Y2 - 2 December 2024 through 4 December 2024

ER -

Murdy S, Johnstone J. Branding complexities of long-distance trails. 2024. Abstract from Australian & New Zealand Marketing Academy, Hobart, Australia.