Branding as a means of promotion of library and information services

Research output: Contribution to journalArticle

Abstract

Focuses on the branding of Library services as a marketing tool.
LanguageEnglish
Pages22-23
Number of pages1
JournalImpact: Journal of the Career Development Group
Volume6
Issue number3/4
Publication statusPublished - Jul 2003

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information service
marketing
promotion

Keywords

  • library promotion
  • information services
  • branding

Cite this

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title = "Branding as a means of promotion of library and information services",
abstract = "Focuses on the branding of Library services as a marketing tool.",
keywords = "library promotion, information services, branding",
author = "D. McMenemy",
year = "2003",
month = "7",
language = "English",
volume = "6",
pages = "22--23",
journal = "Impact: Journal of the Career Development Group",
issn = "1468-1625",
number = "3/4",

}

Branding as a means of promotion of library and information services. / McMenemy, D.

In: Impact: Journal of the Career Development Group, Vol. 6, No. 3/4, 07.2003, p. 22-23.

Research output: Contribution to journalArticle

TY - JOUR

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PY - 2003/7

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AB - Focuses on the branding of Library services as a marketing tool.

KW - library promotion

KW - information services

KW - branding

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M3 - Article

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SP - 22

EP - 23

JO - Impact: Journal of the Career Development Group

T2 - Impact: Journal of the Career Development Group

JF - Impact: Journal of the Career Development Group

SN - 1468-1625

IS - 3/4

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