Branding as a means of promotion of library and information services

Research output: Contribution to journal › Article

Focuses on the branding of Library services as a marketing tool.

Original language	English
Pages (from-to)	22-23
Number of pages	1
Journal	Impact: Journal of the Career Development Group
Volume	6
Issue number	3/4
Publication status	Published - Jul 2003

Cite this

@article{7d8c1f9b968047f0973ee624a2037d7b,

title = "Branding as a means of promotion of library and information services",

abstract = "Focuses on the branding of Library services as a marketing tool.",

keywords = "library promotion, information services, branding",

author = "D. McMenemy",

year = "2003",

month = jul,

language = "English",

volume = "6",

pages = "22--23",

journal = "Impact: Journal of the Career Development Group",

issn = "1468-1625",

number = "3/4",

}

TY - JOUR

T1 - Branding as a means of promotion of library and information services

AU - McMenemy, D.

PY - 2003/7

Y1 - 2003/7

N2 - Focuses on the branding of Library services as a marketing tool.

AB - Focuses on the branding of Library services as a marketing tool.

KW - library promotion

KW - information services

KW - branding

UR - http://www.careerdevelopmentgroup.org.uk/impact/sum03/impact.htm

M3 - Article

VL - 6

SP - 22

EP - 23

JO - Impact: Journal of the Career Development Group

JF - Impact: Journal of the Career Development Group

SN - 1468-1625

IS - 3/4

ER -