Branding as a means of promotion of library and information services

D. McMenemy

Branding as a means of promotion of library and information services

D. McMenemy

Computer And Information Sciences

Research output: Contribution to journal › Article › peer-review

Abstract

Focuses on the branding of Library services as a marketing tool.

Original language	English
Pages (from-to)	22-23
Number of pages	1
Journal	Impact: Journal of the Career Development Group
Volume	6
Issue number	3/4
Publication status	Published - Jul 2003

Keywords

library promotion
information services
branding

Cite this

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title = "Branding as a means of promotion of library and information services",

abstract = "Focuses on the branding of Library services as a marketing tool.",

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AB - Focuses on the branding of Library services as a marketing tool.

KW - library promotion

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SN - 1468-1625

IS - 3/4

ER -

Branding as a means of promotion of library and information services

Abstract

Keywords

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