Branding as a means of promotion of library and information services

Research output: Contribution to journalArticle

Abstract

Focuses on the branding of Library services as a marketing tool.
Original languageEnglish
Pages (from-to)22-23
Number of pages1
JournalImpact: Journal of the Career Development Group
Volume6
Issue number3/4
Publication statusPublished - Jul 2003

Keywords

  • library promotion
  • information services
  • branding

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