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Branding and service in masstige marketing: A PLS-SEM approach

  • Muskan Chaurasia
  • , Arvind Kumar*
    • *Corresponding author for this work

Research output: Contribution to conference › Paper › peer-review

Original languageEnglish
Publication statusPublished - 29 Dec 2023
Event16th ISDSI-Global Conference 2023 - IIM Ranchi, Ranchi, India
Duration: 26 Dec 2023 → 28 Dec 2023

Conference

Conference16th ISDSI-Global Conference 2023
Country/TerritoryIndia
CityRanchi
Period26/12/23 → 28/12/23

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