Branding and service in masstige marketing: A PLS-SEM approach

Original language	English
Publication status	Published - 29 Dec 2023
Event	16th ISDSI-Global Conference 2023 - IIM Ranchi, Ranchi, India Duration: 26 Dec 2023 → 28 Dec 2023

Conference

Conference	16th ISDSI-Global Conference 2023
Country/Territory	India
City	Ranchi
Period	26/12/23 → 28/12/23

Other files and links

• https://isdsi2023.iimranchi.ac.in/

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Chaurasia, M., & Kumar, A. (2023). Branding and service in masstige marketing: A PLS-SEM approach. Paper presented at 16th ISDSI-Global Conference 2023, Ranchi, India.

Chaurasia, Muskan ; Kumar, Arvind. / Branding and service in masstige marketing : A PLS-SEM approach. Paper presented at 16th ISDSI-Global Conference 2023, Ranchi, India.

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title = "Branding and service in masstige marketing: A PLS-SEM approach",

author = "Muskan Chaurasia and Arvind Kumar",

year = "2023",

month = dec,

day = "29",

language = "English",

note = "16th ISDSI-Global Conference 2023 ; Conference date: 26-12-2023 Through 28-12-2023",

}

Chaurasia, M & Kumar, A 2023, 'Branding and service in masstige marketing: A PLS-SEM approach', Paper presented at 16th ISDSI-Global Conference 2023, Ranchi, India, 26/12/23 - 28/12/23.

Branding and service in masstige marketing: A PLS-SEM approach. / Chaurasia, Muskan; Kumar, Arvind.
2023. Paper presented at 16th ISDSI-Global Conference 2023, Ranchi, India.

Research output: Contribution to conference › Paper › peer-review

TY - CONF

T1 - Branding and service in masstige marketing

T2 - 16th ISDSI-Global Conference 2023

AU - Chaurasia, Muskan

AU - Kumar, Arvind

PY - 2023/12/29

Y1 - 2023/12/29

UR - https://isdsi2023.iimranchi.ac.in/

M3 - Paper

Y2 - 26 December 2023 through 28 December 2023

ER -

Chaurasia M, Kumar A. Branding and service in masstige marketing: A PLS-SEM approach. 2023. Paper presented at 16th ISDSI-Global Conference 2023, Ranchi, India.