Brand valued: how socially valued brands hold the key to a sustainable future and business success

Stephanie O’ Donohoe, Iain Black*

*Corresponding author for this work

Research output: Contribution to journalBook/Film/Article reviewpeer-review

Original languageEnglish
Pages (from-to)213-216
Number of pages4
JournalInternational Journal of Advertising
Volume31
Issue number1
DOIs
Publication statusPublished - 1 Jan 2012

Keywords

  • nostalgia
  • emotion
  • reverie
  • socially valued brands
  • review
  • sustainable future

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