Brand internalization: towards a qualitative diagnosis

T.G. Andrews, R. Banomyong, S.P. Paliwoda

Research output: Contribution to conference › Paper

Original language	English
Publication status	Unpublished - Dec 2009
Event	Asia-Pacific Marketing Conference - Duration: 1 Dec 2009 → …

Conference	Asia-Pacific Marketing Conference
Period	1/12/09 → …

Keywords

@conference{e3594b913d6d4148b242f4aa3026eb25,

title = "Brand internalization: towards a qualitative diagnosis",

keywords = "Brand Internalization, Qualitative Diagnosis",

author = "T.G. Andrews and R. Banomyong and S.P. Paliwoda",

note = "This is a variant record.; Asia-Pacific Marketing Conference ; Conference date: 01-12-2009",

year = "2009",

month = dec,

language = "English",

}