Brand internalization: towards a qualitative diagnosis

Original language	English
Publication status	Unpublished - Dec 2009
Event	Asia-Pacific Marketing Conference - Duration: 1 Dec 2009 → …

Conference

Conference	Asia-Pacific Marketing Conference
Period	1/12/09 → …

Keywords

• Brand Internalization
• Qualitative Diagnosis

Other files and links

• http://strathprints.strath.ac.uk/15241

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Andrews, T. G., Banomyong, R., & Paliwoda, S. P. (2009). Brand internalization: towards a qualitative diagnosis. Paper presented at Asia-Pacific Marketing Conference.

Andrews, T.G. ; Banomyong, R. ; Paliwoda, S.P. / Brand internalization: towards a qualitative diagnosis. Paper presented at Asia-Pacific Marketing Conference.

@conference{e3594b913d6d4148b242f4aa3026eb25,

title = "Brand internalization: towards a qualitative diagnosis",

keywords = "Brand Internalization, Qualitative Diagnosis",

author = "T.G. Andrews and R. Banomyong and S.P. Paliwoda",

note = "This is a variant record.; Asia-Pacific Marketing Conference ; Conference date: 01-12-2009",

year = "2009",

month = dec,

language = "English",

}

Andrews, TG, Banomyong, R & Paliwoda, SP 2009, 'Brand internalization: towards a qualitative diagnosis', Paper presented at Asia-Pacific Marketing Conference, 1/12/09.

Brand internalization: towards a qualitative diagnosis. / Andrews, T.G.; Banomyong, R.; Paliwoda, S.P.
2009. Paper presented at Asia-Pacific Marketing Conference.

Research output: Contribution to conference › Paper

TY - CONF

T1 - Brand internalization: towards a qualitative diagnosis

AU - Andrews, T.G.

AU - Banomyong, R.

AU - Paliwoda, S.P.

N1 - This is a variant record.

PY - 2009/12

Y1 - 2009/12

KW - Brand Internalization

KW - Qualitative Diagnosis

UR - http://strathprints.strath.ac.uk/15241

M3 - Paper

T2 - Asia-Pacific Marketing Conference

Y2 - 1 December 2009

ER -

Andrews TG, Banomyong R, Paliwoda SP. Brand internalization: towards a qualitative diagnosis. 2009. Paper presented at Asia-Pacific Marketing Conference.