Brand internalization: towards a qualitative diagnosis

T.G. Andrews, R. Banomyong, S.P. Paliwoda

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusUnpublished - Dec 2009
EventAsia-Pacific Marketing Conference -
Duration: 1 Dec 2009 → …

Conference

ConferenceAsia-Pacific Marketing Conference
Period1/12/09 → …

Keywords

  • Brand Internalization
  • Qualitative Diagnosis

Cite this

Andrews, T. G., Banomyong, R., & Paliwoda, S. P. (2009). Brand internalization: towards a qualitative diagnosis. Paper presented at Asia-Pacific Marketing Conference, .