Brand internalization: towards a qualitative diagnosis

T.G. Andrews, R. Banomyong, S.P. Paliwoda

Research output: Contribution to conferencePaper

LanguageEnglish
Publication statusUnpublished - Dec 2009
EventAsia-Pacific Marketing Conference -
Duration: 1 Dec 2009 → …

Conference

ConferenceAsia-Pacific Marketing Conference
Period1/12/09 → …

Keywords

  • Brand Internalization
  • Qualitative Diagnosis

Cite this

Andrews, T. G., Banomyong, R., & Paliwoda, S. P. (2009). Brand internalization: towards a qualitative diagnosis. Paper presented at Asia-Pacific Marketing Conference, .
Andrews, T.G. ; Banomyong, R. ; Paliwoda, S.P. / Brand internalization: towards a qualitative diagnosis. Paper presented at Asia-Pacific Marketing Conference, .
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author = "T.G. Andrews and R. Banomyong and S.P. Paliwoda",
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Andrews, TG, Banomyong, R & Paliwoda, SP 2009, 'Brand internalization: towards a qualitative diagnosis' Paper presented at Asia-Pacific Marketing Conference, 1/12/09, .

Brand internalization: towards a qualitative diagnosis. / Andrews, T.G.; Banomyong, R.; Paliwoda, S.P.

2009. Paper presented at Asia-Pacific Marketing Conference, .

Research output: Contribution to conferencePaper

TY - CONF

T1 - Brand internalization: towards a qualitative diagnosis

AU - Andrews, T.G.

AU - Banomyong, R.

AU - Paliwoda, S.P.

N1 - This is a variant record.

PY - 2009/12

Y1 - 2009/12

KW - Brand Internalization

KW - Qualitative Diagnosis

UR - http://strathprints.strath.ac.uk/15241

M3 - Paper

ER -

Andrews TG, Banomyong R, Paliwoda SP. Brand internalization: towards a qualitative diagnosis. 2009. Paper presented at Asia-Pacific Marketing Conference, .