Brand Communities and the Roles of their Members

Iain Black; Cleopatra Veloutsou

Brand Communities and the Roles of their Members

Iain Black, Cleopatra Veloutsou^*

^*Corresponding author for this work

Marketing

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - Sept 2017
Event	3rd International Colloquium on Corporate Branding, Identity, Image and Reputation : COBIIR2017 - Middlesex University, London, United Kingdom Duration: 7 Sept 2017 → 9 Sept 2017

Conference

Conference	3rd International Colloquium on Corporate Branding, Identity, Image and Reputation
Abbreviated title	COBIIR2017
Country/Territory	United Kingdom
City	London
Period	7/09/17 → 9/09/17

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Cite this

@conference{61bf4caaccab4743a4f8c9fc1f96f203,

title = "Brand Communities and the Roles of their Members",

author = "Iain Black and Cleopatra Veloutsou",

year = "2017",

month = sep,

language = "English",

note = "3rd International Colloquium on Corporate Branding, Identity, Image and Reputation : COBIIR2017, COBIIR2017 ; Conference date: 07-09-2017 Through 09-09-2017",

}