Book reviews : Religions as Brands: New Perspectives on the Marketization of Religion and Spirituality

Research output: Contribution to journalBook/Film/Article review

Abstract

Jean-Claude Usunier and Jӧrg Stolz’s edited volume Religions as Brands: New Perspectives on the Marketization of Religion and Spirituality builds upon and contributes to the extant literature on the status of religion, religiosity, and religious institutions in contemporary consumer society (see Jafari, 2014 for a concise classification). As a perfect companion to Gauthier and Martikainen’s (2013) Religion in Consumer Society: Brands, Consumer and Markets, this book both supports and challenges some of the established classical sociological accounts of religion (e.g., the relationship between capitalism and religion, economics of religion). Once again it reveals that, with the expansion of consumer culture, the secularization thesis will continue to be heatedly debated in different areas of the social science (see Gauthier and Martikainen, 2013).
LanguageEnglish
Pages272-274
Number of pages3
JournalJournal of Macromarketing
Volume32
Issue number2
Early online date29 May 2014
DOIs
Publication statusPublished - 2015

Fingerprint

Marketization
Spirituality
Jeans
Secularization
Capitalism
Economics of religion
Consumer culture
Social sciences
Religiosity

Keywords

  • branding
  • brands
  • religion
  • marketing campaign

Cite this

@article{00d3394b375343baad4fdd6968d07948,
title = "Book reviews : Religions as Brands: New Perspectives on the Marketization of Religion and Spirituality",
abstract = "Jean-Claude Usunier and Jӧrg Stolz’s edited volume Religions as Brands: New Perspectives on the Marketization of Religion and Spirituality builds upon and contributes to the extant literature on the status of religion, religiosity, and religious institutions in contemporary consumer society (see Jafari, 2014 for a concise classification). As a perfect companion to Gauthier and Martikainen’s (2013) Religion in Consumer Society: Brands, Consumer and Markets, this book both supports and challenges some of the established classical sociological accounts of religion (e.g., the relationship between capitalism and religion, economics of religion). Once again it reveals that, with the expansion of consumer culture, the secularization thesis will continue to be heatedly debated in different areas of the social science (see Gauthier and Martikainen, 2013).",
keywords = "branding, brands, religion, marketing campaign",
author = "Aliakbar Jafari",
year = "2015",
doi = "10.1177/0276146714538056",
language = "English",
volume = "32",
pages = "272--274",
journal = "Journal of Macromarketing",
issn = "0276-1467",
number = "2",

}

Book reviews : Religions as Brands : New Perspectives on the Marketization of Religion and Spirituality . / Jafari, Aliakbar.

In: Journal of Macromarketing, Vol. 32, No. 2, 2015, p. 272-274.

Research output: Contribution to journalBook/Film/Article review

TY - JOUR

T1 - Book reviews : Religions as Brands

T2 - Journal of Macromarketing

AU - Jafari, Aliakbar

PY - 2015

Y1 - 2015

N2 - Jean-Claude Usunier and Jӧrg Stolz’s edited volume Religions as Brands: New Perspectives on the Marketization of Religion and Spirituality builds upon and contributes to the extant literature on the status of religion, religiosity, and religious institutions in contemporary consumer society (see Jafari, 2014 for a concise classification). As a perfect companion to Gauthier and Martikainen’s (2013) Religion in Consumer Society: Brands, Consumer and Markets, this book both supports and challenges some of the established classical sociological accounts of religion (e.g., the relationship between capitalism and religion, economics of religion). Once again it reveals that, with the expansion of consumer culture, the secularization thesis will continue to be heatedly debated in different areas of the social science (see Gauthier and Martikainen, 2013).

AB - Jean-Claude Usunier and Jӧrg Stolz’s edited volume Religions as Brands: New Perspectives on the Marketization of Religion and Spirituality builds upon and contributes to the extant literature on the status of religion, religiosity, and religious institutions in contemporary consumer society (see Jafari, 2014 for a concise classification). As a perfect companion to Gauthier and Martikainen’s (2013) Religion in Consumer Society: Brands, Consumer and Markets, this book both supports and challenges some of the established classical sociological accounts of religion (e.g., the relationship between capitalism and religion, economics of religion). Once again it reveals that, with the expansion of consumer culture, the secularization thesis will continue to be heatedly debated in different areas of the social science (see Gauthier and Martikainen, 2013).

KW - branding

KW - brands

KW - religion

KW - marketing campaign

UR - http://jmk.sagepub.com/content/by/year

U2 - 10.1177/0276146714538056

DO - 10.1177/0276146714538056

M3 - Book/Film/Article review

VL - 32

SP - 272

EP - 274

JO - Journal of Macromarketing

JF - Journal of Macromarketing

SN - 0276-1467

IS - 2

ER -