Book Review: 'The principles of Islamic marketing' by Baker Ahmad Alserhan

Research output: Contribution to journalBook/Film/Article review

Abstract

Book review of the ‘The Principles of Islamic Marketing’ by Baker Ahmad Alserhan.
Original languageEnglish
Pages (from-to)1774-1776
Number of pages3
JournalEuropean Journal of Marketing
Volume47
Issue number10
Publication statusPublished - 2013

Keywords

  • Islamic marketing
  • Religion and politics
  • Markets

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