Book Review: 'Marketing without advertising: brand preference and consumer choice in Cuba' by Emilio Morales and Joseph L. Scarpaci

Aliakbar Jafari

doi:10.1177/0276146713496107

Book Review: 'Marketing without advertising: brand preference and consumer choice in Cuba' by Emilio Morales and Joseph L. Scarpaci

Aliakbar Jafari

Marketing

Research output: Contribution to journal › Book/Film/Article review › peer-review

Abstract

Aliakbar Jafari reviews Marketing without advertising: brand preference and consumer choice in Cuba by Emilio Morales and Joseph L. Scarpaci

Original language	English
Pages (from-to)	390-392
Number of pages	3
Journal	Journal of Macromarketing
Volume	33
Issue number	4
DOIs	https://doi.org/10.1177/0276146713496107
Publication status	Published - Dec 2013

Keywords

advertising
brand preference
consumer choice
cuba
book review

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10.1177/0276146713496107

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title = "Book Review: 'Marketing without advertising: brand preference and consumer choice in Cuba' by Emilio Morales and Joseph L. Scarpaci",

abstract = "Aliakbar Jafari reviews Marketing without advertising: brand preference and consumer choice in Cuba by Emilio Morales and Joseph L. Scarpaci",

keywords = "advertising, brand preference, consumer choice, cuba, book review",

author = "Aliakbar Jafari",

year = "2013",

month = dec,

doi = "10.1177/0276146713496107",

language = "English",

volume = "33",

pages = "390--392",

journal = "Journal of Macromarketing",

issn = "0276-1467",

number = "4",

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N2 - Aliakbar Jafari reviews Marketing without advertising: brand preference and consumer choice in Cuba by Emilio Morales and Joseph L. Scarpaci

AB - Aliakbar Jafari reviews Marketing without advertising: brand preference and consumer choice in Cuba by Emilio Morales and Joseph L. Scarpaci

KW - advertising

KW - brand preference

KW - consumer choice

KW - cuba

KW - book review

UR - http://www.routledge.com/books/details/9780415896986/

U2 - 10.1177/0276146713496107

DO - 10.1177/0276146713496107

M3 - Book/Film/Article review

SN - 0276-1467

VL - 33

SP - 390

EP - 392

JO - Journal of Macromarketing

JF - Journal of Macromarketing

IS - 4

ER -

Book Review: 'Marketing without advertising: brand preference and consumer choice in Cuba' by Emilio Morales and Joseph L. Scarpaci

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