Book Review: 'Marketing without advertising: brand preference and consumer choice in Cuba' by Emilio Morales and Joseph L. Scarpaci

Research output: Contribution to journalBook/Film/Article review

Abstract

Aliakbar Jafari reviews Marketing without advertising: brand preference and consumer choice in Cuba by Emilio Morales and Joseph L. Scarpaci
LanguageEnglish
Pages390-392
Number of pages3
JournalJournal of Macromarketing
Volume33
Issue number4
DOIs
Publication statusPublished - Dec 2013

Fingerprint

Morale
Cuba
Brand preference
Consumer choice
Marketing

Keywords

  • advertising
  • brand preference
  • consumer choice
  • cuba
  • book review

Cite this

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title = "Book Review: 'Marketing without advertising: brand preference and consumer choice in Cuba' by Emilio Morales and Joseph L. Scarpaci",
abstract = "Aliakbar Jafari reviews Marketing without advertising: brand preference and consumer choice in Cuba by Emilio Morales and Joseph L. Scarpaci",
keywords = "advertising, brand preference, consumer choice, cuba, book review",
author = "Aliakbar Jafari",
year = "2013",
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volume = "33",
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journal = "Journal of Macromarketing",
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Book Review: 'Marketing without advertising: brand preference and consumer choice in Cuba' by Emilio Morales and Joseph L. Scarpaci. / Jafari, Aliakbar.

In: Journal of Macromarketing, Vol. 33, No. 4, 12.2013, p. 390-392.

Research output: Contribution to journalBook/Film/Article review

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KW - brand preference

KW - consumer choice

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UR - http://www.routledge.com/books/details/9780415896986/

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