Book Review: 'Marketing without advertising: brand preference and consumer choice in Cuba' by Emilio Morales and Joseph L. Scarpaci

Research output: Contribution to journalBook/Film/Article review

Abstract

Aliakbar Jafari reviews Marketing without advertising: brand preference and consumer choice in Cuba by Emilio Morales and Joseph L. Scarpaci
Original languageEnglish
Pages (from-to)390-392
Number of pages3
JournalJournal of Macromarketing
Volume33
Issue number4
DOIs
Publication statusPublished - Dec 2013

Keywords

  • advertising
  • brand preference
  • consumer choice
  • cuba
  • book review

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