Book review: Ethnography and Virtual Worlds: A Handbook of Method, by Tom Boellstorff, Bonnie Nardi, Celia Pearce and T.L. Taylor

Research output: Contribution to journalBook/Film/Article review

Abstract

This book review describes 'Ethnography and Virtual Worlds' as a very practical handbook aimed at researchers, students and academics interested in using ethnographic methods to understand social interactions within the contexts of the Internet, computer games and virtual worlds. The majority of the book is organised according to the stages of a research project but also defines and give a brief history of ethnographic methods, and so may serve as a useful source of information on the application of ethnography in any context and not simply as a research approach for the virtual world.
Original languageEnglish
Pages (from-to)265-266
Number of pages2
JournalInternational Journal of Market Research
Volume56
Issue number2
Publication statusPublished - 2014

Keywords

  • ethnography
  • virtual worlds
  • internet
  • social media

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