This book review describes 'Ethnography and Virtual Worlds' as a very practical handbook aimed at researchers, students and academics interested in using ethnographic methods to understand social interactions within the contexts of the Internet, computer games and virtual worlds. The majority of the book is organised according to the stages of a research project but also defines and give a brief history of ethnographic methods, and so may serve as a useful source of information on the application of ethnography in any context and not simply as a research approach for the virtual world.
|Number of pages||2|
|Journal||International Journal of Market Research|
|Publication status||Published - 2014|
- virtual worlds
- social media