Body image and social media: cross-cultural comparison between Kazakhstan and USA

Yusuf Kalyango Jr. , Petya Eckler, Stephanie Smith, Karlyga Misayeva

Research output: Contribution to conferencePosterpeer-review


Young women who use social media often focus on their bodies through selfies or updates. Study compared women in the USA and Kazakhstan (KZ) on their relationship between Facebook use and body image concerns. Women in the USA are ranked fourth heaviest in the world, while women in Kazakhstan are generally thin. Cross-cultural comparisons can reveal how local cultures intertwine with the seemingly universal social media.
Original languageEnglish
Publication statusPublished - 3 Nov 2018
Event7th European Communication Conference : Centres and Peripheries: Communication, Research, Translation - Lugano, Switzerland
Duration: 31 Oct 20183 Nov 2018


Conference7th European Communication Conference
Abbreviated titleECREA 2018
Internet address


  • body image
  • social media
  • cross-cultural comparison

Cite this