Abstract
Big Bad Bias Book: A Field Guide to Over 200 Cognitive Biases That Shape How We Think, Decide, and Behave is a comprehensive and accessible guide to the most important cognitive biases.
Designed as a reference for learners of all ages, this richly illustrated volume introduces over 202 psychological biases through structured explanations, real-world case studies, and visual interpretation. Each chapter combines clear definitions, origins of the bias, contemporary research findings, and illustrative narratives to demonstrate how these biases operate in everyday life — from decision-making and leadership to education, business, and media.
Designed as a reference for learners of all ages, this richly illustrated volume introduces over 202 psychological biases through structured explanations, real-world case studies, and visual interpretation. Each chapter combines clear definitions, origins of the bias, contemporary research findings, and illustrative narratives to demonstrate how these biases operate in everyday life — from decision-making and leadership to education, business, and media.
| Original language | English |
|---|---|
| Place of Publication | Sydney, Australia |
| Number of pages | 458 |
| Publication status | Published - 5 Aug 2025 |
Keywords
- cognitive bias
- psychological bias
- behaviour
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