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Big Bad Bias Book: A Field Guide to Over 200 Cognitive Biases That Shape How We Think, Decide, and Behave

Research output: Book/ReportBook

Abstract

Big Bad Bias Book: A Field Guide to Over 200 Cognitive Biases That Shape How We Think, Decide, and Behave is a comprehensive and accessible guide to the most important cognitive biases.

Designed as a reference for learners of all ages, this richly illustrated volume introduces over 202 psychological biases through structured explanations, real-world case studies, and visual interpretation. Each chapter combines clear definitions, origins of the bias, contemporary research findings, and illustrative narratives to demonstrate how these biases operate in everyday life — from decision-making and leadership to education, business, and media.
Original languageEnglish
Place of PublicationSydney, Australia
Number of pages458
Publication statusPublished - 5 Aug 2025

Keywords

  • cognitive bias
  • psychological bias
  • behaviour

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