‘Betwixt and Between’ the football pitch: Liminality in the FIFA World Cup 2022 in Qatar - a CCT perspective

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2024
Examining social media content as an antecedent to online brand engagement: How does this effect SME performance in Emerging Markets?
Ismail, I. & Pyper, K., 5 Jul 2024, Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium: Marketing: Fusing resilience and power for public value – igniting marketing’s social spirit. Strong, C., Bosangit, C., Koenig-Lewis, N., Lee, Z., Moldes Andres, O. & Rosier, E. (eds.).
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution book

Open Access
Examining the link between social media influencers credibility and consumer purchase intentions through the lens of social credibility theory and parasocial interaction theory – What is the relationship for Saudi Arabian consumers of online fashion?
Dighriri, A., Pyper, K. & Cowan, K., 5 Jul 2024, Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium: Marketing: Fusing resilience and power for public value – igniting marketing’s social spirit. Strong, C., Bosangit, C., Koenig-Lewis, N., Lee, Z., Moldes Andres, O. & Rosier, E. (eds.).
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution book

Open Access

Research output