| Original language | English |
|---|---|
| Journal | Harvard Business Review |
| Volume | 90 |
| Issue number | 9 |
| Publication status | Published - 30 Sept 2012 |
Keywords
- customer insight
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Better customer insight-in real time
- Emma K. Macdonald
- , Hugh N. Wilson
- , Umut Konuş
Research output: Contribution to journal › Article › peer-review
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