Better customer insight-in real time

Original language	English
Journal	Harvard Business Review
Volume	90
Issue number	9
Publication status	Published - 30 Sept 2012

Keywords

• customer insight

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Macdonald, E. K., Wilson, H. N., & Konuş, U. (2012). Better customer insight-in real time. Harvard Business Review, 90(9).

Macdonald, Emma K. ; Wilson, Hugh N. ; Konuş, Umut. / Better customer insight-in real time. In: Harvard Business Review. 2012 ; Vol. 90, No. 9.

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Macdonald, EK, Wilson, HN & Konuş, U 2012, 'Better customer insight-in real time', Harvard Business Review, vol. 90, no. 9.

Better customer insight-in real time. / Macdonald, Emma K.; Wilson, Hugh N.; Konuş, Umut.
In: Harvard Business Review, Vol. 90, No. 9, 30.09.2012.

Research output: Contribution to journal › Article › peer-review

TY - JOUR

T1 - Better customer insight-in real time

AU - Macdonald, Emma K.

AU - Wilson, Hugh N.

AU - Konuş, Umut

PY - 2012/9/30

Y1 - 2012/9/30

KW - customer insight

M3 - Article

AN - SCOPUS:84865275145

SN - 0017-8012

VL - 90

JO - Harvard Business Review

JF - Harvard Business Review

IS - 9

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Macdonald EK, Wilson HN, Konuş U. Better customer insight-in real time. Harvard Business Review. 2012 Sept 30;90(9).