This article looks at the significance of the practices of ‘belligerent broadcasting’ in the popular ‘trouble-shooting’ business television programme Ramsay’s Kitchen Nightmares, USA. Belligerent broadcasting is a broadcast style that offers as spectacle expressions of anger or impatience, or the exercise of intimidation, against an on-screen interlocutor. Focusing on the performances of Gordon Ramsay, the article analyses the management of on-screen confrontation between participants occupying asymmetrical positions of power and perceived expertise. The article looks at how the face-threatening component of belligerent talk is ameliorated by strategies of authenticity and its representation as a productive force within the narrative of the programme. Finally, we assess the relevance of arguments that this broadcasting style might be seen as part of a ‘new incivility’ across media discourses.
- business broadcasting
- indirect aside
- politeness theory
- confrontation talk
Higgins, M., Montgomery, M., Smith, A., & Tolson, A. (2012). Belligerent broadcasting and makeover television: professional incivility in Ramsay’s Kitchen Nightmares. International Journal of Cultural Studies, 15(5), 501-518. https://doi.org/10.1177/1367877911422864