Auswahlentscheidungen objektiv treffen

Fred Lemke; Keith Goffin

Auswahlentscheidungen objektiv treffen

Translated title of the contribution: Making objective decisions

Fred Lemke, Keith Goffin

Marketing

Research output: Contribution to journal › Article

Abstract

More and more companies need to market success through developing innovations, and from bringing product and service ideas to the fore. There is a typical problem of resourcefulness. Companies often have no effective selection mechanism at hand
to identify the best ideas. The selection is therefore influenced by subjective perception. This article focuses on the use of innovation portfolio management.

Translated title of the contribution	Making objective decisions
Original language	German
Pages (from-to)	10-12
Number of pages	3
Journal	Wissensmanagement – Das Magazin für Führungskräfte
Issue number	7
Publication status	Published - 2005

Keywords

innovations
portfolio management
supplier management

Cite this

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KW - portfolio management

KW - supplier management

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Auswahlentscheidungen objektiv treffen

Abstract

Keywords

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