Much empirical research into digital piracy has explored potential predictive factors, where more recently the role of morality has emerged as a major new focus. In an online attitudes survey, the role of moral reasoning was investigated using a mixed design amongst a sample of 188 participants (male 34.6 per cent, female 65.4 per cent) with a mean age of 30.1 (SD=10.3). Participants were randomly allocated to one of four conditions: Easy solution for the public, Negative consequences on the individual (pirate), Negative consequences on the industry and Control, each emphasising different aspects of the debate surrounding digital piracy in a background vignette. All participants were asked questions measuring attitudes towards: Law and Order, Social Order, Principles and Individual Rights in relation to digital piracy. Questions were presented in two biased frames: Pro-Industry and Pro-Piracy. Results demonstrated a significant main effect of condition, along with a significant interaction between condition and moral reasoning where participants allocated to the Easy solution for the public condition scored a statistically higher mean on questions measuring Individual Rights. A significant main effect of moral reasoning was also noted, along with a significant interaction between moral reasoning and bias framing; with participants agreeing more with Pro-Industry framed questions scoring a statistically higher mean on Principles and Individual Rights questions. Limitations and implications are discussed with regards to future anti-piracy strategies in the UK, with comments made on the Digital Economy Act (Her Majesty’s Government in the UK, 2010).
|Title of host publication||The British Psychological Society Annual Conference 2011 Programme and Abstracts|
|Place of Publication||Leicester|
|Publisher||British Psychological Society|
|Number of pages||2|
|Publication status||Published - 2011|
|Event||British Psychological Society Annual Conference 2011 Glasgow - Marriott Hotel, Glasgow|
Duration: 4 May 2011 → 6 May 2011
|Conference||British Psychological Society Annual Conference 2011 Glasgow|
|Abbreviated title||2011 BPS Annual Conference|
|Period||4/05/11 → 6/05/11|
- digital piracy
Brown, S., & Durkin, K. (2011). Attitudes towards digital piracy: the role of morality. In The British Psychological Society Annual Conference 2011 Programme and Abstracts (pp. 50-51). Leicester: British Psychological Society.