Attitude, comprehension, and thinking as a basis for market segmentation in social marketing

G. Walsh, L.M. Hassan, E.M.K. Shiu, G. Hastings

Research output: Contribution to conferencePaper

Abstract

This paper examines attitude, comprehension, and thinking as a basis for market segmentation in social marketing.
LanguageEnglish
Publication statusPublished - 2007
EventTo be assertained -
Duration: 1 Jan 1900 → …

Conference

ConferenceTo be assertained
Period1/01/00 → …

Fingerprint

Market segmentation
Social marketing

Keywords

  • attitude
  • market segmentation
  • social marketing

Cite this

Walsh, G., Hassan, L. M., Shiu, E. M. K., & Hastings, G. (2007). Attitude, comprehension, and thinking as a basis for market segmentation in social marketing. Paper presented at To be assertained, .
Walsh, G. ; Hassan, L.M. ; Shiu, E.M.K. ; Hastings, G. / Attitude, comprehension, and thinking as a basis for market segmentation in social marketing. Paper presented at To be assertained, .
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title = "Attitude, comprehension, and thinking as a basis for market segmentation in social marketing",
abstract = "This paper examines attitude, comprehension, and thinking as a basis for market segmentation in social marketing.",
keywords = "attitude, market segmentation, social marketing",
author = "G. Walsh and L.M. Hassan and E.M.K. Shiu and G. Hastings",
note = "AHR; To be assertained ; Conference date: 01-01-1900",
year = "2007",
language = "English",

}

Walsh, G, Hassan, LM, Shiu, EMK & Hastings, G 2007, 'Attitude, comprehension, and thinking as a basis for market segmentation in social marketing' Paper presented at To be assertained, 1/01/00, .

Attitude, comprehension, and thinking as a basis for market segmentation in social marketing. / Walsh, G.; Hassan, L.M.; Shiu, E.M.K.; Hastings, G.

2007. Paper presented at To be assertained, .

Research output: Contribution to conferencePaper

TY - CONF

T1 - Attitude, comprehension, and thinking as a basis for market segmentation in social marketing

AU - Walsh, G.

AU - Hassan, L.M.

AU - Shiu, E.M.K.

AU - Hastings, G.

N1 - AHR

PY - 2007

Y1 - 2007

N2 - This paper examines attitude, comprehension, and thinking as a basis for market segmentation in social marketing.

AB - This paper examines attitude, comprehension, and thinking as a basis for market segmentation in social marketing.

KW - attitude

KW - market segmentation

KW - social marketing

M3 - Paper

ER -

Walsh G, Hassan LM, Shiu EMK, Hastings G. Attitude, comprehension, and thinking as a basis for market segmentation in social marketing. 2007. Paper presented at To be assertained, .