Assessing marketing effectiveness - some preliminary results

George Avlonitis, Athanasios Kouremenos, Spiros Gounaris

Research output: Contribution to conference › Proceeding › peer-review

Abstract

This paper looks at some preliminary results of assessing marketing effectiveness

Original language	English
Publication status	Published - May 1994
Event	23rd Annual EMAC Conference - Maastricht, Netherlands Duration: 24 May 1994 → …

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title = "Assessing marketing effectiveness - some preliminary results",

abstract = "This paper looks at some preliminary results of assessing marketing effectiveness",

keywords = "marketing effectiveness, assessment, results",

author = "George Avlonitis and Athanasios Kouremenos and Spiros Gounaris",

year = "1994",

month = may,

language = "English",

note = "23rd Annual EMAC Conference ; Conference date: 24-05-1994",

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TY - CONF

T1 - Assessing marketing effectiveness - some preliminary results

AU - Avlonitis, George

AU - Kouremenos, Athanasios

AU - Gounaris, Spiros

PY - 1994/5

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N2 - This paper looks at some preliminary results of assessing marketing effectiveness

AB - This paper looks at some preliminary results of assessing marketing effectiveness

KW - marketing effectiveness

KW - assessment

KW - results

UR - http://www.emac-online.org/r/default.asp?iId=FMLGJL

M3 - Proceeding

T2 - 23rd Annual EMAC Conference

Y2 - 24 May 1994

ER -