Assessing marketing effectiveness - some preliminary results

George Avlonitis, Athanasios Kouremenos, Spiros Gounaris

Research output: Contribution to conferenceProceeding

Abstract

This paper looks at some preliminary results of assessing marketing effectiveness
Original languageEnglish
Publication statusPublished - May 1994
Event23rd Annual EMAC Conference - Maastricht, Netherlands
Duration: 24 May 1994 → …

Conference

Conference23rd Annual EMAC Conference
CountryNetherlands
CityMaastricht
Period24/05/94 → …

Keywords

  • marketing effectiveness
  • assessment
  • results

Cite this

Avlonitis, G., Kouremenos, A., & Gounaris, S. (1994). Assessing marketing effectiveness - some preliminary results. 23rd Annual EMAC Conference, Maastricht, Netherlands.