Assessing marketing effectiveness - some preliminary results

George Avlonitis, Athanasios Kouremenos, Spiros Gounaris

Research output: Contribution to conferenceProceedingpeer-review

Abstract

This paper looks at some preliminary results of assessing marketing effectiveness
Original languageEnglish
Publication statusPublished - May 1994
Event23rd Annual EMAC Conference - Maastricht, Netherlands
Duration: 24 May 1994 → …

Conference

Conference23rd Annual EMAC Conference
Country/TerritoryNetherlands
CityMaastricht
Period24/05/94 → …

Keywords

  • marketing effectiveness
  • assessment
  • results

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