Assessing marketing effectiveness - some preliminary results

George Avlonitis, Athanasios Kouremenos, Spiros Gounaris

Research output: Contribution to conferenceProceeding

Abstract

This paper looks at some preliminary results of assessing marketing effectiveness
Original languageEnglish
Publication statusPublished - May 1994
Event23rd Annual EMAC Conference - Maastricht, Netherlands
Duration: 24 May 1994 → …

Conference

Conference23rd Annual EMAC Conference
CountryNetherlands
CityMaastricht
Period24/05/94 → …

Fingerprint

Marketing effectiveness

Keywords

  • marketing effectiveness
  • assessment
  • results

Cite this

Avlonitis, G., Kouremenos, A., & Gounaris, S. (1994). Assessing marketing effectiveness - some preliminary results. 23rd Annual EMAC Conference, Maastricht, Netherlands.
Avlonitis, George ; Kouremenos, Athanasios ; Gounaris, Spiros. / Assessing marketing effectiveness - some preliminary results. 23rd Annual EMAC Conference, Maastricht, Netherlands.
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note = "23rd Annual EMAC Conference ; Conference date: 24-05-1994",

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Avlonitis, G, Kouremenos, A & Gounaris, S 1994, 'Assessing marketing effectiveness - some preliminary results' 23rd Annual EMAC Conference, Maastricht, Netherlands, 24/05/94, .

Assessing marketing effectiveness - some preliminary results. / Avlonitis, George; Kouremenos, Athanasios; Gounaris, Spiros.

1994. 23rd Annual EMAC Conference, Maastricht, Netherlands.

Research output: Contribution to conferenceProceeding

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AU - Kouremenos, Athanasios

AU - Gounaris, Spiros

PY - 1994/5

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M3 - Proceeding

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Avlonitis G, Kouremenos A, Gounaris S. Assessing marketing effectiveness - some preliminary results. 1994. 23rd Annual EMAC Conference, Maastricht, Netherlands.